Vinnytsya, Vinnytsya, Ukraine
CMO with 5+ yrs scaling crypto projects: 10x'd trading volume via KOL + incentive campaigns, 25M+ impressions and 50K+ community growth through partnerships, cross-collaborations, and PR push. I build winning narratives for complex Web3 infrastructure, turning technical products into intuitive stories that drive real growth.
- Lead full-funnel growth and demand generation strategy: identify opportunities (new staking pools, liquidity features), design campaigns (KOL collabs, incentives, referrals), and drive measurable outcomes, boosted weekly trading volume from ~150K to 1M+. - Scale alternative growth channels: grew X to 135K+ followers and 10M+ impressions (16.8% ER), managed community across Discord/Telegram, built 30+ strategic partnerships at conferences (EthCC, WebSummit, ETH Warsaw, NCrypto). - Own acquisition → MQL → active user pipeline: track CAC, LTV, ROAS, cohort retention, and conversion metrics using HubSpot, Amplitude, and GA4, optimizing channel mix based on ROI. - Conduct market and ICP research to sharpen positioning for DeFi users, RWA investors, and institutional clients exploring tokenized real estate yield products. - Collaborate closely with Product and Operations teams to turn complex DeFi/RWA features into clear value propositions and coordinated GTM launches across social, email, community, and partnerships
- Led growth marketing for 4+ clients simultaneously (tokenization platforms, L1s, DeFi protocols), building custom demand generation strategies and coordinating execution across content, paid, partnerships, and community. - Delivered measurable results: 25M+ impressions, 50K+ community growth, 10x trading volume increases for clients including Stobox (enterprise tokenization), Brickken (RWA), Hedera (L1 ecosystem), Swisstronik (compliance-focused L1). - Conducted market research, ICP analysis, and competitor mapping to sharpen positioning for CEXs, DeFi protocols, custodians, and institutional clients before launching campaigns. - Managed 10+ person distributed team (content, community, BD, growth), setting clear KPIs, optimizing workflows, and reporting pipeline/revenue metrics to founders and leadership. - Introduced CRM systems, performance dashboards, and attribution frameworks to track marketing-sourced pipeline, MQL→SQL conversion, and ROI across clients. - Built and scaled alternative growth channels: content/SEO strategy, ecosystem partnerships, conference presence, ambassador programs, and incentive-based acquisition (Galxe, Zealy).
- Designed and executed multi-channel growth strategy that doubled trading volume and grew community by 10K+ members. - Delivered incentive campaigns (Galxe, Zealy, SoQuest) generating 5M+ views and 21% engagement rate, turning complex tokenization features into compelling user journeys. - Worked with Product team to refine messaging around tokenization, compliance, and liquidity for institutional and retail segments.
- Scaled wallets from 27K to 88K and daily transactions from 1.2K to 3–4K through integrated growth campaigns (incentivized testnet, ambassador program, NFT partnerships, grant program PR). - Built global Ambassador Program (5K participants, 40K+ UGC pieces, 3M+ views), managing acquisition, retention, and performance tracking to drive sustained ecosystem activity. - Ran PR and KOL campaigns for developer grant program, attracting 12 new builders and positioning Swisstronik as a compliance-first blockchain for regulated use cases.