Ivan Bjelajac

CEO of Neon Labs. Company and Product builder 🔭 Experienced tech executive, solutions architect and perennial PR risk. Pet friendly. Revenue enthusiast. VIP Cabin Crew. Interested in GTM and ICM.

Serbia

About

I have been full time involved with building software products since 2001. Since then I had a chance to work as an engineer, tech executive and (co)founder in multiple companies and startups, while being involved in 6 startup exits. Currently my efforts are 100% focused on building the infrastructure for fast, secure and scalable Blockchain transactions.

Experience

  • Chief Executive Officer at Neon Labs
    Aug 2025 - Present · 11 mos

    Extending Solana execution environments and Internet Capital Markets. https://www.neonevm.org/blog/ivan-bjelajac-joins-neon-labs-as-ceo-to-lead-the-next-era-of-ethereum-solana-scaling

  • Co-Founder and Go-To-Market Consultant at Dreamforge
    Feb 2024 - Present · 2 yrs 5 mos

    I provide GTM consulting for Dreamforge clients. At Dreamforge, we specialize in the art of transforming challenges into innovative solutions. Our expertise lies at the intersection of brand strategy, graphics design, go-to-market strategy, business development, and comprehensive business operations consulting.

  • Tenderly (Belgrade, Serbia · Hybrid)
    • Vice President of Strategy
      Apr 2024 - Oct 2025 · 1 yr 7 mos

      Working with revenue, product and company workstreams in helping them chart the company's long-term direction, identifying growth opportunities, and helping create tactical plans and reach alignment between various departments to achieve organizational goals.

    • Vice President of Business Development
      Sep 2023 - Apr 2024 · 8 mos

      Tenderly is an all in one development platform that started by offering Web3 developers a way to build, test, monitor, and operate smart contracts from their inception to mass adoption, but now also offering other tools and infrastructure for Web3 engineers. My role as VP of Business Development @ Tenderly is to position Tenderly as a must have toolset for anyone trying to build in our new Internet, multichain future.

  • Attic42 (Belgrade, Serbia)
    • Venture Advisor & Co-Founder
      Jul 2023 - Dec 2023 · 6 mos

      I transitioned into an advisory with Attic42, as I came to a conclusion that I do not want to live a lifestyle that comes with operationally running a venture builder company.

    • Managing Partner & Co-Founder
      Apr 2023 - Jul 2023 · 4 mos

      Attic42 is a web3 venture builder and innovation hub that gathers and shapes entrepreneurs with the grit to build the next tech revolution.

      We are builders, shapers and innovators moved by the desire to explore uncharted technological and organizational frontiers. We are geeks and doers that shape the future behind the scenes.

      At A42 we invest time, money and our extensive product development knowledge in noble and promising Web3 projects. We do that by researching and building PoCs, forming and educating Web3 teams, mentoring founders, advising partners and guiding development teams to success. We do it in-house, as well as consultants.

      We support exceptional people to realize their exceptional ideas.

  • MVP Workshop (6 yrs 4 mos)
    • Chairman of the Board & Co-Founder
      Apr 2023 - Dec 2023 · 9 mos

      Serving as Chairman of MVP Workshop supervisory, steering and advisory committee.

    • Chief Executive Officer & Co-Founder
      Sep 2017 - Apr 2023 · 5 yrs 8 mos

      MVP Workshop is a Blockchain Solution Provider, specialized in Decentralized Business Models, Tokenization of Assets and Research & Product Development. We offer an agile, iterative and value-based approach for determining the best way of incorporating Blockchain into your business models or finding a new model that would help establish your company as an undisputed market leader. Our clients rely on us to provide them with the right Product advice, and offer end-to-end solutions for their Proof-of-Concept or final Product. We offer you a chance to work with our people who have more than 10 years of Product development or Product management experience, and more than 2 years in Blockchain-related Products. As MVP Workshop CEO I am responsible for: - Setting company strategy and direction. - Trying to model and set the company’s culture. - Building and leading the senior executive team. - Allocating company’s priorities and setting expectations. - Building strategic partnerships with other companies. - Helping with Blockchain Business models development.