Ivana Shopova

Strategy & Optimization at Yahoo Inc

United Kingdom

About

Experience

  • Yahoo (Greater London, England, United Kingdom)
    • Strategy Lead
      Jun 2022 - Present · 4 yrs 1 mo

    • Senior Account Strategist
      May 2021 - Jul 2022 · 1 yr 3 mos

  • PHD (Full-time · 1 yr 10 mos)
    • Digital Media Planner
      Mar 2021 - May 2021 · 3 mos

    • Digital Media Executive
      Aug 2019 - Feb 2021 · 1 yr 7 mos

      - End to end management of multi channel digital campaigns across EMEA and UK&I. - Full ownership of planning, activation, optimisation, post-campaign analysis and reporting and reconciliation processes. - Developing and presenting rationales for proposed strategies. - Assisting with the training and development of junior team members. - Experience in working with multiple DSPs: DV360, The Trade Desk, Amazon Advertising Platform, Adobe, Teads Ads Manager and 3rd Party verifications tools and platforms: IAS & MOAT. - In-depth knowledge of Social platforms: Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, Pinterest Ads Manader.