Ivan Radnić

Sales Director | Croatia & Slovenia | B2B Commercial Growth | P&L | Operations & Market Expansion | General Management Track

Zagreb Metropolitan Area

About

Results-driven commercial leader with proven experience in developing and scaling B2B business across Croatia and Slovenia, with full responsibility for sales performance, profitability, and operational execution. My core strength lies in connecting commercial strategy with operational delivery — ensuring that growth is sustainable, profitable, and aligned with customer needs. I lead teams, build strong partnerships, and drive initiatives that improve customer experience, service levels, and business performance. Throughout my career, I have focused on expanding market share, strengthening key account relationships, optimizing distribution and pricing models, and leading cross-functional teams to deliver measurable results. I am particularly motivated by leadership roles that combine commercial responsibility, operational oversight, and strategic development — where I can take ownership of business performance and lead teams through growth and transformation. Key competencies: • P&L management • Sales and commercial leadership • Business development and market expansion • Key account and partnership management • Distribution and operational optimization • Pricing and margin management • Team leadership and people development • Strategic planning and execution

Experience

  • Kramp (Full-time · 5 yrs 10 mos)
    • Sales Director Croatia, Slovenia & Serbia
      May 2026 - Present · 2 mos

    • Sales Director Croatia & Slovenia
      Jan 2024 - Present · 2 yrs 6 mos

    • Commercial Director
      Jan 2021 - Jan 2024 · 3 yrs 1 mo

  • Product Manager (VIVAX SDA) at M SAN Grupa
    Jan 2020 - Aug 2020 · 8 mos

  • Electrolux (On-site)
    • Head of Small Appliances Adriatic
      Dec 2012 - Jan 2020 · 7 yrs 2 mos

    • Kitchen retail sales representative
      Nov 2011 - Dec 2012 · 1 yr 2 mos

  • Brand Manager at Svijet medija
    Aug 2006 - Jul 2011 · 5 yrs

  • Sales Representative (Wholesale) at VEMIL d.o.o.
    Apr 2005 - Oct 2006 · 1 yr 7 mos