United Kingdom
I'm a strategy consultant with a focus on the intersection of digital and live experiences as crucial marketing tools for consumer brands looking to engage broad and specific audiences. I'm also founder and Chief Perfumer at 'Apothecary of the EIGHT,' a new-age Haute Parfumerie which owns a portfolio of niche perfume brands, including 'Geicher' and 'Gods of Our Fathers.' My personal experience spans several countries and industries including Public Relations, Beauty, Luxury, Entertainment, FMCG Retail and Oil & Gas.
I'm spearheading operations at Cosmic Crest while we transition to our new brand, Amperthyst, a full-service, strategy and experiential marketing agency. I oversee a team of creative storytellers who help brands across a range of industries reach their desired audiences by solving engagement challenges. Through our work, brands find cultural relevance by connecting organically to their desired consumer audiences, while gaining the tools needed to leverage their true power in the marketplace. Our uniquely designed experiences and digital content help shape brand identity, drive conversation, push sales and inspire innovation. I'm also a perfumer, building a portfolio of luxury brands over at Apothecary of the EIGHT which launches in mid-Spring 2025.
Building an inclusive Agency with expertise across commercial partnerships, experiential marketing and events, and so much more. You're not truly global if you don't deal with Africa.
Geicher Parfums Ltd. was a Beauty company with a portfolio in hair care, body care and perfumes, launched in 2020 to cater to the global market - in 2024, the entire Geicher portfolio was transferred to new ownership under Cosmic Crest Unipessoal (Porto, Portugal).
Running experiential marketing concepts and execution for global luxury brands. West Africa sales representative for F1 Paddock Club, Red Bull Racing Honda and McLaren F1 Experiences. Okhun Luxury Marketing runs a consulting service for brands looking to better understand consumer trends and behaviour, and develop execution strategies for growth within specified target markets and audiences.