New York, United States
* Recent work includes launching a rebrand site, improving lead capture forms, and building nurture automation. Marketing Project Manager in healthcare with a background in software engineering. I work at the intersection of marketing, technology, and operations, focusing on execution, systems, and data-driven decision making in heavily regulated environments. What I do best: - Lead healthcare marketing initiatives involving MarTech, automation, and complex workflows - Use data analytics to evaluate performance, identify bottlenecks, and guide decisions - Translate technical constraints into clear, actionable marketing plans - Partner cross-functionally with marketing, IT, vendors, and stakeholders to keep work moving - Apply technical knowledge to problem-solve, assess tools, and improve systems I’m especially effective at bridging technical and non-technical teams and grounding strategy in data, not just intuition or reporting.
• Led and launched the Bergen Senior Living Landing page (bergenseniorliving.com) tied to the Bergen Magazine Insert, creating a high-impact digital funnel designed to capture and convert qualified leads. • Spearheaded the strategy and launch of a newly redesigned landing page supporting paid social campaigns, modernizing a multi-year-old asset to improve user experience and strengthen top-of-funnel lead generation. • Led the rebrand and launch of the NewBridge Services website, coordinating stakeholders and leveraging CMS tools to support scalable growth and brand consistency. • Merged one of our sub-brand website under the primary organizational domain, driving cost savings and stronger brand continuity. • Designed and Automated branded email marketing campaigns that improved lead nurturing at scale. • Implemented a centralized Sales Event Work Order system (Asana) to improve planning, workload distribution, and cross-team alignment while reducing last-minute requests. • Partnered with cross-functional teams to translate business requirements into executable marketing systems, leveraging MarTech tools, workflow automation, analytics, and project management platforms to improve efficiency and drive data-informed decisions.
Built a responsive full stack Real Estate Dashboard using React and TypeScript, integrating a PostgreSQL backend, AWS S3 for secure file storage, and AI-powered prompt engineering to enhance data insights and workflow automation. Centralized deal management, active projects, and performance metrics, boosting team efficiency by 40%, while collaborating with stakeholders on UI/UX design, conducting user research, and translating business goals into actionable product requirements.
• Built and launched Invite Link Signup Flow integrated with third party localization tool which boosted user acquisition and engagement by 15% globally • Led and engineered export feature on web application, resulted in 80% increase in enterprise sales • Implemented CSV Import on the web with modern MERN stack and in-house UI component libraries which enhance user conversion • Collaborated and added categorization feature, enabling millions of users organize and filter credentials seamlessly • Wrote design documents for various technical projects and conducted technical researches with ticket estimation breakdowns to promote knowledge sharing across multiple teams
• Built and updated large scale marketing website redesigns and rebrand, updated landing page www.dashlane.com drove CTA click through rate up to 10,000+ viewers during 2019 super bowl commercial • Implemented A/B testing to optimize landing pages for marketing team which increased conversion rate by 20% • Collaborated with SEO consultants to boost search rankings and improve web accessibility for ADA compliance. • Presented project updates and product demos to stakeholders, product owners and sales engineers on a weekly basis • Provide insights through data analysis to product manager on web to optimize marketing campaigns • Developed landing pages with animations and responsive design, contributing to 30% traffic growth • Built custom marketing and transactional emails to improve customer communication • Collaborated with copy writers and social media team to ensure successful execution of marketing campaigns
• Enhanced communication processes with healthcare carriers and clients, delivering $3–6K savings per project. • Organized annual 2-day Client Appreciation Events for 200+ attendees, featuring workshops, Q&A panels, networking, and social engagement to strengthen relationships and brand loyalty. • Created a certification program and led training sessions to streamline workflows for implementation team to improve client onboarding. • Contributed to a team facial recognition project using Python and AWS during company wide Hackathon
Data Analyst at a mailing and print marketing firm supporting healthcare and media clients. - Specialized in aggregating, cleaning, and validating large datasets to power targeted direct mail campaigns. - Leveraged Microsoft Excel and Microsoft Access to ensure data accuracy, improve segmentation, and enhance patient acquisition efforts. - Delivered ad-hoc analyses and client-facing reports that translated campaign data into actionable insights for better targeting, lead qualification, and marketing performance.