Samantha Y.

Business Manager, Global Trade Solutions | Strategy, Analytics & Transformation | Founder & Creative Director

Sydney, New South Wales, Australia

About

Experience

  • HSBC (Sydney, NSW)
    • Business Manager
      Aug 2022 - Present · 3 yrs 11 mos

      - Drive end-to-end strategic initiatives from planning through to execution and post-implementation performance monitoring, ensuring alignment to business targets and growth objectives. - Develop portfolio analytics and client insights to help sales teams better understand client activity, transaction trends, utilisation patterns, and revenue opportunities. - Identify revenue leakage across client portfolios and work collaboratively with stakeholders to rectify missing income and optimise revenue capture. - Partner closely with the Head of Sales and senior business leaders monitoring business performance, pipeline momentum, asset movements, forecasting and key commercial risks. - Support business restructuring and operating model transformation initiatives through detailed analytical assessment, transition planning, and execution support. - Leverage data analytics and MI reporting to identify new business opportunities, including new-to-bank and new-to-trade client acquisition opportunities, enabling frontline sales teams to drive targeted growth. - Lead the coordination and delivery of national business events and communications, including quarterly town halls and performance presentations for local, regional, and global leadership audiences. - Collaborate with external consultants and internal stakeholders to drive sales effectiveness initiatives and embed desired sales behaviours across the business. - Provide business and technical guidance for major system upgrades and migration initiatives in partnership with services teams.

    • Business Management & Implementation, Global Trade Finance and Receivables
      Sep 2018 - Sep 2022 · 4 yrs 1 mo

  • Freelance Content Creator at Self-employed
    Apr 2022 - Present · 4 yrs 3 mos

    Partnered with Australian brands across healthcare, beauty, and hospitality sectors to develop tailored social media content and paid campaign initiatives targeting the Chinese consumer market. - Developed culturally relevant content tailored for Chinese social media audiences. - Supported paid digital campaigns and brand awareness initiatives across beauty, healthcare, and hospitality sectors

  • Founder & Creative Director at FBS Event & Wedding Styling
    Jan 2015 - Present · 11 yrs 6 mos

    Founded and lead a boutique wedding and event styling business specialising in bespoke floral design and curated celebrations across Sydney and regional NSW. - Lead end-to-end client engagement from concept development and creative direction through to on-site execution and delivery. - Design personalised floral styling and event concepts tailored to weddings and intimate private celebrations. - Manage all aspects of the business including client consultations, budgeting, vendor coordination, logistics, sourcing, and leading teams for event setup. - Build strong client relationships through a highly personalised and detail-oriented approach. - Successfully grow the brand through quality works, client/venue referrals, and social media presence.

  • HSBC (Full-time · 3 yrs 1 mo)
    • Corporate Guarantees Supervisor, Global Trade and Receivable Finance
      Sep 2014 - Sep 2017 · 3 yrs 1 mo

      Provided specialist support across Corporate Guarantees and Standby Letters of Credit, with expertise in ICC Uniform Rules for Demand Guarantees (URDG 758), transaction structuring, SWIFT processing, and claims handling. - Authorised Guarantee documentation while maintaining strong risk controls, service quality, and timely delivery. - Supported complex transaction enquiries, operational issue resolution, and fee investigations. - Managed relationships with key corporate clients, providing product support, trade account maintenance, and client training. - Built strong client relationships through proactive support and high service standards.

    • Relief Assistant Manager (STA), Corporate Guarantees, Global Trade and Receivable Finance
      Oct 2016 - Dec 2016 · 3 mos

      Identified process gaps and operational issues, providing recommendations to improve procedures and workflow efficiency. Supported management throughout a major system upgrade initiative, leveraging experience from Australia as the pilot site. Delivered knowledge sharing and training sessions to support team transition and adoption of new processes.