Vancouver, British Columbia, Canada
As the Director of Performance Marketing at Procurify, I lead our digital acquisition strategy to drive qualified B2B leads and accelerate pipeline growth. I'm responsible for the end-to-end management of all paid digital channels, focusing on maximizing ROI and scaling our market reach. My approach is rooted in data-driven decision-making and amplified by the strategic use of advanced AI tools. My work involves: * Strategizing & Executing: Developing and leading a comprehensive performance marketing strategy across all paid channels (Google Ads, LinkedIn Ads, ABM, etc.) by leveraging AI tools to inform audience segmentation, craft compelling ad copy, and optimize campaign performance. * AI-Powered Content & Creative: Utilizing generative AI platforms like Veo 3 to produce high-impact, data-driven video creatives for campaigns, and tools like Gemini and ChatGPT to rapidly generate and refine ad copy and landing page content. * Team & Leadership: Building, mentoring, and leading a high-performing team, fostering a data-driven culture that embraces new technologies and integrates AI into our daily workflows for increased efficiency and innovation. * Budget & ROI Management: Overseeing the entire performance marketing budget, meticulously allocating resources and using AI-driven insights to achieve the highest possible return on investment. * Analysis & Optimization: Leveraging advanced analytics and AI platforms to gain deeper insights into campaign performance, identify new opportunities, and implement optimizations that improve efficiency and results at scale. I am passionate about leveraging technology and data to create scalable, impactful marketing programs that directly contribute to the company's success.
As Director of Performance Marketing, I drive B2B lead generation and pipeline growth by developing and executing comprehensive strategies across all paid digital channels. I lead a high-performing team and oversee the entire marketing budget, focusing on maximizing ROI. I strategically leverage AI tools to enhance our campaigns: using Veo 3 for data-driven video creatives, and Gemini and ChatGPT for generating and refining ad copy. My approach is rooted in data-driven decisions and amplified by cutting-edge technology, creating scalable and impactful marketing programs that directly contribute to ScalePad's success.
As Quoter's first marketing hire, I was responsible for building the entire marketing department and strategy from the ground up, a key factor in the company's successful acquisition by ScalePad. I developed and executed a comprehensive, full-funnel strategy that drove significant growth. This included: - Leading all paid media campaigns - Establishing our SEO foundation - Creating and managing our partner and affiliate marketing program - Spearheading our conference and event strategy This foundational work laid the groundwork for scalable marketing operations and a successful exit.
During my time at Navigator Multimedia, I held a sales and marketing role, focusing on guiding small to medium-sized businesses (SMBs) through their digital transformation. My responsibilities included: - Website & E-commerce Development: Collaborating with the team on developing and launching custom websites and e-commerce platforms. - Digital Advertising: Managing and executing campaigns across Google Search, Display, and Social Media Advertising to drive traffic and sales for clients. - SEO: Implementing search engine optimization strategies to improve organic visibility and performance. - Workshops & Consulting: Hosting workshops and speaking engagements with clients and consulting on broader digital marketing strategies.