Seoul, South Korea
Entrepreneurial UX Director with 14+ years of professional experience. Strong product management skills. Worked in business and corporate law before transitioning into tech. Focused on building 0 → 1 strategic initiatives, rallying the team with storytelling driven by quant/qualitative user insights, and delivering high impact products with execution excellence.
Coupang (NYSE: CPNG) is the first marketplace and largest online retailer in South Korea with annual revenue of US$30.3B as of 2024; also operating food/grocery delivery service, OTT streaming service, and payment services, with offices in Korea, Taiwan, US, India, and Singapore.
UX Lead • Creating a new social commerce experience ground up and bringing it to billions of YouTube viewers and creators globally by engaging merchants both big and small + Leading 0 → 1 merchant-facing experience to scale YT Shopping revenue + Defined new experience for growing merchant adoption, partnering with 5+ cross-functional organizations, working with 40+ Eng team + Currently, leading efforts to deepen merchant x creator engagement across US & APAC markets https://blog.youtube/news-and-events/shopify-expansion/
UX Lead & PM • YouTube Shopping is a startup-like organization focusing on personalized social commerce on YouTube. Our initial mission was to grow adoption as measured by “Shopping DAUs”, users interacting with shopping entry points like product shelves. + Doubled viewer engagement from shopping entry points by +xM Shopping DAUs & +xx% Offer Clicks through 10+ launches, achieved by establishing strategic vision and roadmap for 20+ engineer team across Zurich/SF, owning front-end experience + Led the team to expand shopping entry points to 3 surfaces within YouTube and 4 markets, partnering with 3 teams + Drove critical front-end revamp to deepen viewer engagement, introducing new entry point formats (patent filed), new metadata, branding, and style modernization. Resulted in YouTube-wide adoption. + Created multi-year strategic initiative to specialize search experience for shopping, aligning cross-org Eng/PM/UX leadership
UX Lead • Focused on simplifying data visualization and democratizing big data analysis with a new product offering “Connected Sheets”, enabled analyzing billions of rows and petabytes of fresh data from BigQuery in Sheets without requiring SQL + Tripled revenue attributed to daily BigQuery data warehouse usage from Connected Sheets by leading post-GA vision and roadmap, 5 feature launches, and 8 product enhancements + Led a team of 20+ engineers across NY/India, collaborated with design, research, data science, and sales + Unblocked 7+ top enterprise customers & grew adoption +38% with 5 charts customization launches + Identified new product opportunities for cross-Sheets/Slides/Docs/Gmail charts interoperability, dissolving org silos and escalating investment decisions
UX Lead • Introducing table-stakes features for top customers + Increased +xx%/wk unique users & +xx%/mo query usage by launching new query options on Firestore database UI + Launched export/import options on Datastore database UI, resulting in 2x MoM daily adoption
Top cloud & on-prem NoSQL database platform as a service (NASDAQ: MDB) + Launched technically complex features across 4 product teams of Automation, Backup, Monitoring, and Atlas On-Cloud Solution
AI legal research workflow software (YC S15 | Series A | $13M funding | 2017 World's Top 100 AI Startup by CB Insights) • Specializing in information retrieval + machine learning + natural language processing + deep neural networks (RNN/LSTM) + Spearheaded product evolution from Q&A app to full-suite legal research platform with 5 feature sets and redesign, contributing to 4x engagement, 95% YoY customer retention, big law customer acquisition, $8.7M Series A funding + Revamped onboarding by establishing clear mental model and improving ML precision with 10+ eng team across SF/Toronto; reducing error rate by 80% & improving trial conversion + Established optimal product development processes for all functions: Eng (front-end, back-end, AI/ML), PM, Design, Sales, CS, SME, Marketing + Relocated from SF to Toronto for the opening of AI R&D office