Portland, Oregon, United States
With over three decades of experience in technology and innovation, I lead IT Laboratories, Inc., a company focused on advancing Artificial Intelligence to enhance business efficiency and unlock new opportunities with over 30+ international contracted consultants the last five years. My work emphasizes Agentic AI, autonomous businesses, and applications of emerging AI capabilities, enabling organizations to strengthen their digital presence and achieve impactful results. My mission is to drive meaningful innovation through AI, leveraging skills in creating AI autonomous agents. I am committed to fostering transformative digital solutions that address real-world challenges. At IT Laboratories, I collaborate with teams to develop and implement forward-thinking strategies that empower businesses in a rapidly evolving technological landscape.
IT Laboratories, Inc. focuses on advancements in Agentic Artificial Intelligence to help businesses improve efficiency and explore new possibilities. Over the years, the company has contributed to the evolution of digital solutions through work in Agentic AI, autonomous digital marketing, and practical applications of emerging AI capabilities. In the area of digital marketing, IT Laboratories has supported companies in strengthening their online presence and reaching wider audiences. One example involved helping a small business gradually rise in search engine visibility, ultimately attracting millions of visitors annually. By 2020, this project showed how thoughtful automation and consistent optimization can meaningfully support digital commerce. The company has also been involved in early developments in 3D visualization technology. Its work on inline Java code for internet panoramas, now common in real estate online showing, and object displays, popularized as - 360 View - or - 360 Spin 0, removed the need for external plugins and players. This effort contributed to one of the earlier Java-related patents, WO1998015920A1, and marked a step forward in the accessibility of online interactive 3D experiences. In February 2022, David Austreng created 3D Generative AI software designed to produce detailed 3D environments and objects with strong accuracy. This approach offers an alternative to existing methods—such as OpenAI’s Point-E—by generating more robust and scalable 3D point clouds for use in areas like digital commerce, the metaverse, and computational graphics. Through steady work and ongoing experimentation, IT Laboratories, Inc. continues to explore ways to support organizations with practical advances in AI, digital marketing, and 3D technology.
I had the opportunity to help lead strategic alliances for one of the largest Java initiatives ever undertaken, a collaboration between Sun Microsystems and IBM. During that time, I also served as the creator and market manager for IBM’s WebSphere Business Components, a role that allowed me to work closely with teams building some of the early foundations of enterprise web technology. I was later promoted to Strategic Alliances – Technology Manager, NexGen, supporting .com organizations across the Western United States. My work included contributing to: 3D Market Segmentation and Strategy Workshops (1998, New York, NY) Helping organizations understand emerging 3D technologies and their business potential. An automated Java code-generator laboratory (2000, Boston, MA) Exploring ways to simplify and accelerate Java development during a pivotal time for the industry. Technology Manager, Linux and e-Server Proven Laboratory (San Mateo, CA) Supporting teams working to validate and strengthen Linux and server technologies for enterprise adoption. These experiences collectively shaped my understanding of how thoughtful collaboration and experimentation can move technology forward.
I helped build the company around a unique photographic 3D presentation technology developed at IT Laboratories, aimed at giving e-commerce products a more engaging online presence. I had the privilege of working directly with senior teams at companies like Eddie Bauer, Nike, Gap, Levi Strauss, and several other major internet retailers who were exploring new ways to showcase their products online. During this time, I also worked to establish a strategic partnership with Microsoft, which became an important milestone for the company. At its peak, Net VR reached a market cap of about $30 million. It’s been rewarding to see the core ideas behind that early technology eventually become part of everyday tools and experiences—showing up in platforms like CNN VR, Google Street View, Microsoft’s development tools, and AutoCAD. *** In the Matter of Intellectual Property Rights Pertaining to WO1998015920A1: A Fact-Based Legal Summary This summary provides a factual overview of the intellectual property associated with a patented method for displaying three-dimensional images on computer networks. It is based on publicly available patent records, corporate documentation, and historical business profiles. The overview addresses the invention's origins, ownership, technical innovations, and contextual relevance to contemporaneous technologies. The patent, WO1998015920A1, titled "Method of Displaying Three-Dimensional Images," was filed on October 8, 1997, and published on April 16, 1998, by the World Intellectual Property Organization. The sole inventor listed is David Kelly Austreng, a U.S. resident with a documented background in imaging and virtual reality technologies. The assignee is Image Technology Laboratories, Inc. (IMTL), a Delaware corporation incorporated in 1994, initially based in Kingston, New York, and later operating from Vancouver, Washington.
The Home user interface I worked on played a meaningful role in helping Packard Bell rise to the number one spot in the U.S. personal computer market in 1995, briefly surpassing both Compaq and Apple before the company was acquired by NEC in Japan. It was an exciting time, and I felt fortunate to be part of a team that helped make computers more approachable for everyday users. One of the most memorable moments from that period came in early 1995, when I had the chance to meet a young entrepreneur named Jeff. He spoke enthusiastically about the small team he was working with—at that point, he said they were still wrapping books on the floor. His passion was contagious. After our hour-long face to face meeting at my desk, I walked away energized and eager to support what he was building. When colleagues or our floor enthusiastically asked for the company’s name, I had to pause for a moment before it hit me. “Oh, right—it’s Amazon, like the river.” Jeff had shown me a simple gray screen with a form where you could type an author’s name and instantly find a book. In a time when many people weren’t sure what direction the internet would take, I remember telling my peers, “This is a great example of a company showing a faster, simpler way to buy something as straightforward as a book.” Looking back, those early encounters—both with Packard Bell’s innovations and Amazon’s beginnings—became important markers in my career. They reminded me how small ideas, executed with clarity and enthusiasm, can grow into something extraordinary.
I worked on developing semi-automated raster-to-vector conversion technology utilizing non-uniform rational b-spline methods designed to produce dimensionally accurate CADD files through intelligent scanning and processing. It was exciting to explore how emerging imaging and automation tools could streamline workflows that had previously required a great deal of manual effort. In 1993, I helped facilitate the acquisition and merger of CATCO, a Houston-based imaging firm. That move opened the door for the company to enter the microfiche data-acquisition space, an area that was becoming increasingly important for organizations looking to modernize and digitize large archives. I was also honored to be invited as a guest speaker for Seattle’s MIT Forum, where I shared experiences from working inside a fast-growing company. The talk—“Keeping the Wheels on the Track of a 15%–35% Monthly Compound Growth Company”—was a chance to reflect on both the challenges and the excitement of managing rapid technological and organizational change. These projects were formative, and they strengthened my enthusiasm for using high-tech solutions to solve complex, real-world problems.