New York, New York, United States
Global digital B2B marketer with 20 years of hands-on experience in performance marketing, digital strategy, marketing operations, and automation. Highly skilled in driving demand generation and pipeline growth through SEO, Paid Media, Social Media, ABM, Email, Content Marketing, Events, and CRM. Results-oriented, self-motivated, data-driven, and customer-centric advocate. Proficient in Martech, Analytics, and Automation. Very comfortable translating data into actionable strategic insights. Entrepreneurial spirit; analytical & creative. A firm believer in teamwork and group achievement. Collaborative management style. I am accustomed to working closely with Sales, Sales Ops, Product Marketing, Delivery, and Account Excellence Teams. Coached & Supervised Teams of up to 50 people across different geos, languages, and cultures. Managed large and complex budgets ( $7M to $60M)
• Orchestrate innovative, results-driven marketing campaigns that significantly fuels pipeline growth. • Lead a dynamic team of 15 digital marketers across various channels, including Web, SEO, GEO/AEO, Paid Media, and social media. • Foster a high-performance culture, empowering team members to excel and innovate in digital marketing. FY24 achieved $56M In pipeline and 55% YoY increase in FY25
I report directly to the CSO and oversee Global Marketing across various functions, including Brand & Comms, Performance Marketing, Digital & Web, Marketing Operations, Field Marketing, and Inside Sales. Partnering closely with Sales, Delivery, and Partner ecosystems to elevate our brand, create demand, and increase revenue while fostering a diverse, global, and customer (external & internal) centric environment. Coach and motivate a team of 51 marketers and Inside Sales representatives across the Americas, Eastern Europe, and India to do quality work and improve processes in a collaborative and friendly environment.
Lead a team of 25 Digital Marketers across different areas of Paid, Owned and Earned media + Field marketing. We strategize, execute, optimize and report holistic global B2B demand generation campaigns across ; SEO, Paid Media, Social , Content , ABM, Display / Programmatic, Email and Events. Lead four Departments : Digital Marketing, Marketing Operations, ABM & Field Marketing. Fiscal Year 2021 we exceeded all our goals including $357M in pipeline. Partner with other departments like; Product Marketing, Sales , Delivery, CEO Office , Account Excellence and HR to support company’s initiatives. Streamlined Company's Martech & onboarded new tech stack. Current ecosystem is Pardot, SFCRM, 6Sense, Outreach, Zapier, Google Analytics , PowerBi , Semrush, Sprout Social, Qualified Chatbot & Data Studio.
Joined the Global Marketing Team to contribute with Digital Marketing > Paid Media ( SEM , Social, Programmatic / Display ) as well as SEO strategy and execution to drive Demand Generation and Pipeline.
Lead digital marketing strategy and execution for global demand generation initiatives in Artificial Intelligence, Machine Learning and Automation Industry. In charge of customer acquisition campaigns for IPsoft's products including the flagship product Amelia. Actively Managed SEM, SEO, Content, ABM, Social, E-mail marketing, Events , Programmatic, Syndication & PR initiatives to increase pipeline brand awareness and retention Teamwork with Global Sales enablement to achieve end-to-end leads visibility; from form submissions to Bookings / Wins by integrating the marketing automation software with CRM. ( Hubspot + Salesforce) Created a new Demand Generation department from inception and achieved the following results: 15% average increase MoM in website visitors and 28% MoM increase in leads. • Created a BANT & Lead Scoring process which reduced MQLs’ nurturing time by 75% and reduced average Lead-to-Booking acceleration time by 53% and originated 95 Opportunities totaling $14M in potential pipeline revenue globally. • Achieved 100K LinkedIn followers milestone in 9 months. • Implemented Account Based Marketing initiatives globally through Terminus. • Developed Monthly and Quaterly reporting and dashboards using Data Visualization ( Power BI ) to track KPIs and goals.