Istanbul, Istanbul, Türkiye
Experienced sales operations and business development manager with a demonstrated history of working in the FMCG, retail and market research industries. Strong sales professional skilled in Team Management, Budget Management, Key Account Management, Trade Marketing, B2B2C Sales Operations, B2B e-commerce, Retail, Digital Platforms and Tools, Project Management and Consumer Trends
-Managed account relationships with existing CPG clients within Mintel’s Turkey operations -Executed new business development activities to acquire and onboard new clients -Ensured coordination between Mintel’s London HQ and Turkey -Held responsibility for Food & Drink, Beauty & Personal Care, and Household categories within the CPG sector
-Led the establishment of the Ralph Lauren Home B2B sales operations in Turkey in partnership with the authorized company ICA, building the commercial structure from the ground up. -Drove the execution of Ralph Lauren’s global sales strategy in the Turkish market, ensuring full alignment with the New York headquarters and brand standards. -Oversaw corporate sales operations across both offline and online channels, with accountability for commercial performance and operational efficiency. -Held end-to-end responsibility for order management, pricing, logistics, inventory, and P&L performance, ensuring sustainable profitability. -Directed wholesale key account management for strategic partners including Beymen, Vakko, and Sırmaison, strengthening long-term commercial relationships. -Managed the retail sales operations of licensed stores, driving sales growth and operational excellence. -Owned category management for accessories, gifts, and home textiles, including assortment strategy and performance optimization.
-Led the successful execution of PM Turkey’s distribution strategies, developing business development plans to improve operational efficiency. -Managed and coached the distributor field sales teams, ensuring high performance and execution excellence in the field. -Owned budget management, driving trade contracts and engagement activities across all defined sales outlets while identifying growth opportunities within assigned territories. -Oversaw national and local key account sales operations within the region. -Played a leading role in the digital transformation of trade channels, including the rollout of B2B e-commerce initiatives. -Conducted market analysis and developed sustainable, data-driven solutions to address performance gaps and operational challenges. -Implemented consumer and retailer engagement programs, including targeted micro-marketing initiatives.
-Executed retail programs, field studies, consumer engagement activities, and special events to strengthen brand presence. -Coordinated and followed up with third-party agencies for special activations and on-ground implementations. -Managed the selection and onboarding of external agencies for brand-building initiatives. -Developed innovative consumer engagement and insight strategies to track trends and support informed decision-making.
-Coordinated marketing and sales activities with a strong focus on brand building in the On-Trade (HORECA) channel. -Managed budget allocation and negotiated agreements to execute sales and trade marketing activities effectively. -Monitored market trends and strengthened competitive brand presence by onboarding new business partners within the assigned territory. -Developed channel strategies to maximize product availability, visibility, and brand presence. -Executed staff activation and training programs to enhance in-store execution quality.
-Provided support to the Commercial Credits unit, contributing to credit evaluation and decision-making processes. -Prepared feasibility analyses and reports for corporate customers to assess financial viability and risk.