Ismail O Bal

HealthTech Entrepreneur | AI-Powered Medical Marketing | SaaS Creator

Sisli, Istanbul, Türkiye

About

Experienced Social Media Business Strategist with a demonstrated history of working in the Marketing & Advertising industry. Skilled in Search Engine Optimization (SEO), Online Advertising, Sales, Direct Sales, and Social Media Advertising. Strong business development professional with a Bachelor’s Degree focused in Business Administration and Management, General from Anadolu Üniversitesi.

Experience

  • Founder at Vivo Visio Event
    Jan 2024 - Present · 2 yrs 7 mos

  • Founder – Medical Digital Marketing & AI-Driven Media Services at Doctor of Medicine
    Mar 2004 - Present · 22 yrs 5 mos

    For over 20 years, I have provided end-to-end digital marketing and technology solutions exclusively for medical professionals, clinics, and hospitals. With experience working with 150+ doctors, I build data-driven, compliant, and high-performing digital ecosystems designed specifically for healthcare. I combine strategic communication, high-end media production, performance advertising, and custom technology development to help medical brands grow sustainably and stand out in competitive markets. I manage full-scale digital operations including: • Brand Strategy & Growth Consulting for doctors and clinics • Video production & post-production (treatment journeys, educational content, clinic promos, short-form vertical content) • Performance advertising across Google Ads, Meta Ads, and LinkedIn campaigns • Website development, UX-focused patient funnels, SEO, landing pages • E-commerce, patient onboarding systems, custom CRM solutions • Mobile app & custom software development for clinics and healthcare providers AI-Integrated Healthcare Marketing In recent years, I have incorporated advanced AI tools into all workflows: • AI-assisted content creation and optimization • Automated patient journey systems (chatbots, segmentation, lead nurturing) • Predictive analytics for campaign performance • AI-driven video editing, enhancement, and compliance support • Data models that increase patient acquisition efficiency and reduce advertising costs My focus is to help medical professionals build a strong digital identity, attract qualified patients, and achieve measurable, scalable growth through technology and AI-driven strategies.

  • Organization Manager at Septum Events & Organization
    Jan 2018 - Jan 2024 · 6 yrs 1 mo

    As the sole authority responsible for planning and executing high-level international medical congresses and masterclasses under Septum Event Organization, I led end-to-end event management for globally attended rhinoplasty meetings, including: • 2018 – Preservation Rhinoplasty Conference – 900+ global participants • 2021 – Structure-Preservation Rhinoplasty Conference – 300+ global participants • 2022 – SP Rhinoplasty Conference – 600+ global participants • 2023 – Nayak-Çakır Masterclass – Exclusive event with 60+ participants • 2022 – Art of Rhinoplasty Masterclass – Exclusive event with 40+ participants • 2024 – SP Rhinoplasty Conference – 700+ global participants • 2024 – Face&Neck Conference – 150+ participants Key responsibilities included strategic planning, speaker and faculty coordination, international attendee management, vendor and sponsor relations, program development, on-site operations, and full-cycle project supervision.

  • Digital Marketing Instructor at Ayşe Aydın Akademi
    Oct 2017 - Feb 2020 · 2 yrs 5 mos

  • Sales and Marketing Supervisor at 2 Adam Software&Technology
    Sep 2014 - Mar 2017 · 2 yrs 7 mos

    I provided outsourced sales and marketing consulting to 2ADAM Yazılım companies in Adana, addressing existing gaps in their commercial processes and strengthening their customer acquisition strategies. The primary focus of the engagement was on digital marketing and online lead generation, where I developed and executed targeted strategies to expand their market presence. My work included restructuring their sales funnel, implementing modern digital outreach methods, improving customer communication flows, and creating scalable marketing frameworks. Through these efforts, both companies achieved measurable improvements in visibility, lead quality, and overall sales performance. This consulting role allowed me to apply my strategic sales expertise to the software sector, helping the businesses transition into more competitive and digitally aligned operations.