Ismael Martín Alabarce

Senior Software Engineer at Automattic

Granada, Andalusia, Spain

About

Problem solver first, engineer second. I build software that ships and keeps working, from discovery and design to production. I translate real user needs into clear plans and reliable systems. Years across web, mobile, and desktop, choosing the right tool for the job. I love complex problems, pragmatic architecture, and raising the bar for quality.

Experience

  • Automattic (Spain · Remote)
    • Senior Software Engineer – Shipping Platform
      Apr 2025 - Present · 1 yr 3 mos

      Senior Software Engineer on WooCommerce Shipping, owning delivery from technical planning to production, with a focus on scalable architecture and reliability. • Led end to end delivery of customer facing shipping features, from discovery and architecture to implementation, rollout, and support • Designed and evolved backend APIs and data models to support new product capabilities and future growth • Improved platform reliability through proactive debugging, incident response, and release hardening • Raised engineering quality via reusable UI patterns, automation, CI improvements, and strong code review practices

    • Senior Software Engineer – Payments Fraud and Risk Ops
      Feb 2024 - Apr 2025 · 1 yr 3 mos

      Senior Software Engineer focused on fraud and risk systems for WooCommerce Payments, building internal tools and risk scoring. • Led delivery of a merchant risk scoring engine from design to rollout, aligning with product and ops teams • Built and improved risk ops tooling like rules editing and case workflows, increasing speed and consistency for reviews • Drove fraud mitigation and data quality improvements by addressing false signals and improving support triggers • Strengthened engineering quality and reliability via Playwright adoption, monitoring dashboards, and targeted platform fixes in WooCommerce Core

    • Senior Software Engineer – Payments Onboarding
      Jun 2022 - Feb 2024 · 1 yr 9 mos

      Senior Software Engineer focused on merchant onboarding and conversion for WooPayments, shaping solutions from early discovery to shipped product. • Owned major parts of Progressive Onboarding, translating product goals into shippable frontend and platform work • Shipped activation and incentive experiments in WooCommerce Core that improved new merchant conversion and adoption • Led early architecture and design exploration for the Merchant Account domain for API v2, including lifecycle modeling and audit integration • Improved engineering quality and delivery speed via TypeScript standards, test and tooling upgrades, and performance work like bundle size reduction and better local dev workflow

  • Freelance at ismaeld
    Feb 2018 - Present · 8 yrs 5 mos

    Freelance software engineer delivering end to end desktop, mobile, and automation solutions, from design to deployment. • Built .NET desktop apps in C# with WPF and EF Core, including browser workflow automation with Puppeteer • Implemented image recognition and processing pipelines using OpenCV, ImageMagick, and Python • Generated videos and media assets with FFmpeg, plus OCR based data extraction with pattern recognition techniques • Shipped iOS apps in Swift using ARKit 2 to place 3D objects on detected surfaces, including save and load sessions • Built crypto trading tools and automation in Node.js

  • Software Architect at Kelevra S.L.
    Jun 2016 - Feb 2018 · 1 yr 9 mos

    Software Architect leading delivery from scoping to production for mobile and web products, with a focus on POS, payments, integrations, and platform standards. • Scoped projects and produced time and resource estimates, improving planning and delivery reliability • Introduced new technologies and standardized delivery by creating templates and training teammates in Vue, TypeScript, React, and React Native • Architected and delivered Biz&Go smart POS for Android using React Native, including native modules and integrations with Redsys and Verifone, with an agreement with LG and Vodafone • Built the Biz&Go admin panel in React with MobX, and backend services in Hapi with PostgreSQL and Redis • Designed and delivered iOS and Android apps in React Native integrated with custom APIs and CMS platforms • Implemented a native framework to interact with custom Bluetooth beacons using Swift and Java, plus a React Native module • Managed and deployed development and production environments

  • Freelance Software Engineer at ismaeld
    Oct 2013 - Apr 2016 · 2 yrs 7 mos

    Freelance software engineer delivering end to end web and mobile solutions integrated with ERPs, from discovery to deployment. • Built custom web and mobile apps integrated with Velneo, SAGE, and SDELSOL, automating business processes across catalog, e-commerce, booking, and management • Delivered an iPad sales app plus a web admin panel with ERP sync, reducing admin workload and improving sales execution • Shipped online booking and ordering flows with operational reporting via print and SMS • Worked across UI, data sync, integrations, and deployment, adapting stack per client needs

  • Senior Full Stack Engineer at Kelevra S.L.
    Feb 2015 - Feb 2016 · 1 yr 1 mo

    Senior Developer and Analyst delivering web and mobile products end to end, with a focus on shipping fast and raising engineering standards. • Scoped projects and produced delivery estimates, improving predictability and throughput by 20%+ • Built responsive websites, web apps, and HTML5 games for international clients under tight deadlines • Delivered REST APIs and integrations using Node.js and PHP, supporting mobile and web frontends • Shipped mobile apps across iOS native and hybrid, including offline sync, push, location features, and device integrations • Introduced modern tooling and trained teammates, standardizing workflows and improving code quality