Eslam (islam) Abuelgasim

About

Digital Marketing, Social Media, and Content Specialist with 15+ years of experience building brand presence and audience engagement across the fashion, logistics, media, and development sectors in the MENA region. I combine hands-on execution with strategic thinking — from managing day-to-day community engagement and content calendars for brands like Pearl Boutique and ABS Couriers, to founding Marketology DigitX Lab (MDL). During this digital marketing consultancy, I develop brand strategy, client proposals, and campaign planning for cosmetics, skincare, and fashion clients. My multi-platform presence spans Facebook, X, Instagram, LinkedIn, and YouTube, with a combined audience of over 50,000 followers and more than 200,000 content views, built through blogging, storytelling, and community-focused digital content since 2008. I've supported public-interest campaigns including efforts linked to the lifting of U.S. sanctions on Sudan, Sudan's first beauty exhibition, and the country's first smartphone initiative. Core strengths: social media strategy, content planning & copywriting, community management, brand consulting, campaign support, and cross-cultural communication (Arabic/English). Open to freelance, remote, and consulting opportunities in digital marketing and brand strategy.

Experience

• Digital Content Creator at Freelancer.com
  Jul 2026 - Present · 4 mos

• Pearl Boutique Egypt (1 yr 6 mos)
  • Online Marketing Specialist
    May 2025 - Present · 1 yr 6 mos

  • Hybrid
    Present

  • Online Manager
    May 2025 - Jul 2026 · 1 yr 3 mos

  • On-site
    Create missions and targets that promote growth and prosperity. Create and implement a business strategy to increase target achievement. Ensure that the organization has sufficient and appropriate resources to carry out its activities (e.g. people, material, equipment etc.) Organize and coordinate processes in order to maximize production. Supervise employees’ work and provide criticism and advice to increase efficiency and effectiveness. Maintain contact with partners/vendors/suppliers. Collect, analyze, and evaluate external and internal data, as well as generate reports. Examine overall firm performance in relation to goals. Represent the company at events, conferences, and so on. Ensure that all legal regulations and norms are followed.

• Freelancer Digital Creator at Self Empolyed
  Apr 2025 - Jun 2025 · 3 mos

  • Developed and implemented content marketing strategies to increase brand awareness and engagement with customers. • Managed social media channels and created digital marketing campaigns to drive customer engagement. • Produced various digital media formats like videos, podcasts, and enhanced customer interaction.

• Social Media Moderator at ABS Courier
  Oct 2023 - Apr 2025 · 1 yr 7 mos

• Blogger & Digital Creator at Freelancer.com
  Oct 2008 - Nov 2020 · 12 yrs 2 mos

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification • Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action • Set up and optimize company pages within each platform to increase the visibility of a company’s social content • Moderate all user-generated content in line with the moderation policy for each community • Create editorial calendars and syndication schedules • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information • Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate action