Delhi, India
Dynamic fashion retail and business professional with over a decade of experience spanning Buying, Merchandising, Retail Planning, and Inventory Management, now leveraging this expertise at Wipro to bring strategic insight and data-driven solutions to retail clients. I specialize in curating seasonal product lines, leading end-to-end buying strategies, and driving brand growth through a strong balance of creative vision and data-backed decision-making. Passionate about the evolving retail landscape, I thrive on transforming insights from trend analysis, consumer behavior, and performance data into actionable strategies that elevate brand identity and enhance customer experience
1. Prepare OTB and Merchandise option plan 2. Curate seasonal range as per trend forecast 3. Stay abreast of competition brand campaign and offerings 4. Conceptualising the season’s story and statement pieces 5. MRP and Cost finalisation 6. Markdown planning 7. Timely allocation and replenishment
Account- Pantaloons & Brand Factory (PAN INDIA-450+ Stores) Brand- W, Aurelia & Wishful 1. Maintaining relationships with the key account holders 2. Devising the Budget, OTB (Open-to-Buy) and Option-Depth Plan in accordance with the analysis 3. Fixing the store Base stock post discussion with the partners 4. Maintaining the store availability and the week cover though Weekly Allocations 5. Offers: Planning the In-Season & EOSS offer to enhance the sales
Managed Ethnic Wear for PAN India-300 stores Retail Planning: 1. Devising Financial Plans- Budget & OTB (Open-To-Buy) 2. Developing Option-Depth Plan 3. Reviewed historical data and joined forces with the buying team ensuring the right collections were placed in stores at the optimal time. 4. Continuous tracking of the Category Financials and taking corrective measures Allocations: 1. Allocations done in-line with the Brand Budget as well as the fixture capacity 2. Auto-Replenishment system set during the season beginning and In-Season changes incorporated basis on NWC or Festive Spike Offers: Planning In-season & EOSS offers Core Products 1. Monthly orders roll out as per the Rate-of-Sale projection. 2. Auto Replenishment System monitored weekly to ensure healthy availability at Store both at Option & Quantity Worked with the buying team For Ethnic Wear: 1. Understanding the entire Buying Cycle 2. Studying the Product Trend along with the buying team and involved in the range selection. 3. Thorough study on ours as well as on Competitor's offering.