Singapore
I've always believed that the best brands don't just sell, they make people feel something. That's the space I work in. With a Fashion Marketing degree from the University of Westminster and a Master's in Digital Marketing underway at SUSS, I've spent the last few years helping brands in the luxury and lifestyle space find their voice, and their audience. From building brand narratives and running influencer campaigns to managing showroom activations and digging into campaign analytics, I've learned that great marketing lives at the intersection of creativity and data. Right now, I'm looking for opportunities in marketing and creative roles where I can keep building at that intersection, brand, content, and strategy, ideally within a team that takes craft seriously.
Leading digital growth and brand localisation for a SGD 140M luxury rug brand entering the Singapore market. Built a data-driven content strategy on TikTok and Instagram that delivered 77.6% follower growth in 90 days, while organising B2B "Lunch & Learn" sessions with 6 interior design firms that converted into formal trade agreements.
Acted as the strategic link between London's retail floor and global buying teams, translating real-time consumer feedback on price sensitivity and fit into qualitative reports that shaped product assortment decisions. Drove 10–15% improvement in conversion rate and average transaction value through data-informed visual merchandising and in-store storytelling.
Developed and executed styling concepts for brand advertising campaigns and music videos, including Schuh's "Be Festive" campaign and Georgia's Euphoric music video. Worked directly with artists, creators, and production teams to align creative output with campaign briefs and brand vision.
Recruited 9 global designer brands for the J Spring Fashion Show 2022 in Portofino, serving as the primary liaison for cross-border logistics and brand coordination to ensure seamless international event execution.