United States
Dynamic and motivated professional with a demonstrated history of working in several marketing and strategy roles. An MBA Graduate in Brand Communication, I am currently pursuing my Master's in Database Design and Management at NYU. A significant portion of my professional experience comprised of deriving meaningful insightful for marketing and advertising campaign through qualitative and quantitative research and creating brand value, empathy maps, target personas for the organizations I believe analytical solutions deepen the collective understanding of consumer behavior and data-driven decisions drive quality customers to the product/service. I am an analytical storyteller who utilizes data visualization to make informed business decisions and add creativity to the raw nature of data.
- Curate deep-dive analytical dashboards based on survey reports using Tableau Desktop to understand behavior and assist decision making - Continually A/B test Emailer hypotheses such as subject lines, content, design/layout, or timing to increase student engagement/retention - Analyze ad performance data to optimize average click-through rate, achieved an 11% increase by adding long-tail keywords & ad extensions - Initiated a series of microblogging campaigns by leveraging various social media platforms to promote mental health, increased enquires by 22x
- Managed B2B relationship to support Visual Merchandising and developed brand partnerships with Top International Fashion retailers - Developed targeted marketing campaigns for better CRM and delivered effective 1:1 solutions based on the customer journey - Identified demographic and psychographic trends to design empathy maps and aided decision making to increase CLV - Leveraged Google Analytics to create Reverse Goal Path, User Behavior, Audience & Acquisition reports to track business KPIs - Created remarketing audience segments in Google Analytics to target bounced mobile traffic, achieved a 15% increase in conversions - Spearheaded Christmas campaign to develop a 360-degree marketing plan, resulted in a YOY increase in sales and footfalls of 10.2% and 5.4%
- Derived insights by analyzing user engagement data and follower persona, suggested lucrative changes and increased the average monthly impressions by 15% - Advised on marketing processes and timelines; managed the process to gain campaign approvals and execute campaigns - Tracked online customer sentiments to assess website deal promotions, increased interactions by 12x through influencer marketing