Isabel L.

Associate Brand Manager | Former Interior Designer & Project Manager | Key Account & Business Development Experience

Singapore, Singapore

About

Experienced Business Development Manager with a demonstrated history of working in the printing industry. Skilled in Microsoft Excel, Customer Service, Microsoft Word, Event Management, and Revit. Strong sales professional with a Bachelor's degree focused in Business, Management, Marketing, and Related Support Services from University of London International Programmes.

Experience

  • Associate Brand Manager at Wellness Pet Company
    2022 - Present · 4 yrs 7 mos

    Lead regional marketing communications and digital content coordination across APAC markets for premium pet food brands. Collaborate with Brand Managers, distributors, agencies, and internal stakeholders to support product launches, campaigns, and brand initiatives. Manage monthly marketing asset communications, ensuring timely updates and alignment across all markets. Drive social media and digital content execution across multiple platforms, maintaining brand consistency and relevance. Conduct competitor benchmarking and social media performance analysis to identify content trends and category insights. Support website management and UAT to ensure accurate content implementation and smooth user experience. Coordinate with external agencies and freelancers on translation, localisation, packaging, and campaign adaptation projects. Successfully coordinated and localised digital campaigns and marketing assets across multiple APAC markets.

  • Account Executive at Lucidity Pte Ltd
    Nov 2021 - Sep 2022 · 11 mos

  • Key Account Executive at LUCIDITY CO.
    2021 - 2022 · 1 yr

    Managed key client accounts across retail, F&B, consumer goods, and corporate sectors.

  • Business Development Executive at Insights Production Pte Ltd
    May 2016 - May 2021 · 5 yrs 1 mo

    - Build and maintain strong relationships with clients by identifying needs and requirement to achieve mutual satisfaction - Proactively seek and develop new business - Cross-collaborate with team members on group initiatives as assigned - Plan and propose mitigation plans for shortfalls - Manage the pipeline ensuring all contract administration is efficiently dealt with and meets all timescales and documentation requirements - Identify improvements and implement best practice in production process, to ensure effective and efficient delivery of performance

  • Legal Assistant at Resorts World Sentosa
    Aug 2015 - May 2016 · 10 mos

    - Provide legal, secretarial and administrative support for Legal Department - Managing and maintaining documentation, invoices, database, filing, scanning and photocopying - Drafting, formatting and proofreading of legal documents/ templates, letters, training/presentation materials, email correspondence, write-ups/announcements, etc. - Assist in conducting trademark searches, filing trademark/copyright applications, maintenance of related documentation - Liaise and coordinate with other departments.