San Francisco, California, United States
• Developed and executed a personalized, automated life-cycle marketing campaign based on lead scoring algorithms via HubSpot, resulting in a 214% boost to lead conversion rates • Demonstrated consistent achievement of sales targets, exceeding them by 137% on average, playing a pivotal role in the company’s record-breaking sales month • Engaged in proactive follow-up with inbound leads, successfully transitioning Marketing Qualified Leads to Sales Qualified Leads • Fostered seamless collaboration with the Sales team to efficiently convert 463% more SQL’s into valued customers when compared to the previous two quarters • Identified and executed innovative outbound methods to increase sales opportunities • Delivered exceptional customer support throughout the entire sales cycle, ensuring a smooth and satisfactory experience for clients
• Created two different user campaigns by designing the workflows and content for the email series on customer.io • Grew Facebook followers by 650% and LinkedIn followers by 157% over 2 months • Launched the company’s weekly newsletter and continue to produce it with an average open rate of 30.6%, an average click-through-rate of 20.6% and an average click rate of 4.6% • Generated content including blog posts and other copy using SEO data to attract customers to the website • Produced marketing and content strategy, alongside the CEO, that is actively used by the company
• Coordinated vendor communication for large community entertainment events such as “Tawba Walk” with around 50 vendors and 300+ guests • Developed the brand of “Old Town Cornelius” by managing help desk and selling OTC merchandise at events • Facilitated communications with a list of 200+ different vendors over the course of 10-15 events per year • Curated social media posts directed towards a target audience to increase engagement and analyzed media analytics • Engaged with potential new clients to promote involvement with the company’s events • Lead marketing efforts to increase community participation and raise interest in OTC’s culture