Zurich, Zurich, Switzerland
Global Marketing Team lead, Digital Marketing, Product Manager with 17 years experience in global corporations in the e-commerce, marketplaces and publishing industry. Responsible for $15M global budget and led a team of 7 direct reports. Responsible for the marketing strategy and media buying of digital marketing channels on performance and brand campaigns. High expertise in managing digital marketing channels: Search, Social Media, Display, Apps, Mobile, Affiliates. Working closely in cross-functional teams with product, UX, IT, sales and creative teams. High expertise in analytics, AB testing, incrementality testing. Strong record of increasing global sales and conversion rates through a robust testing roadmap and implementation of new technologies. Cooperative leadership style within a global team. Positive and motivating impact on colleagues and team members. Performance oriented and strong negotiation skills.
- Driving growth at Digitec Galaxus, Switzerland’s #1 e-commerce platform. Focusing on Paid Search, Affiliates, and Price Comparison channels. - Generating revenue through lower funnel campaigns across CH, DE, AT, IT, FR, BE, NL. - Managing digital retail media campaigns for Galaxus partner brands. - Accelerating digital customer acquisition for Galaxus Abos (TV, Mobile, and Internet subscriptions). - Co-steering the MarTech and Data Analytics product roadmap in close collaboration with internal Tech teams.
- Responsible for developing and executing the product and marketing strategy for the Mid Market customer segment. - Driving revenue through growth hacking and other marketing strategies. - Leading the development and launch of new products and features, ensuring they align with the overall product and marketing strategy. - Develop and execute marketing campaigns and tactics to drive customer engagement and acquisition
Leading digital company for the Swiss employment market, best known for the job portals jobs.ch and jobup.ch that connect millions of candidates with the right job every day. - Leading the B2B Growth Marketing team - Driving B2B leads and transactions through paid (SEA, display, social) and content marketing activities - Responsible for the B2C and B2B content (blog, newsletters) - Implemented new CRM, Salesforce Marketing Cloud and rolled out B2B journeys to nurture leads and upsell customers - Sales support - Product Marketing - Events
- Leading the global eBay Paid App Downloads team - Driving performance campaigns for customer acquisition and retention - Growing marketing activities on Google, Facebook, Instagram, Apple Search & more - Working with internal and external stakeholders to deliver best-in-class operational setup, to increase efficiencies and scale
- Responsible for a $10m budget across EU markets: UK, Spain and France - Display lead for regional branding & vertical campaigns - Delivered innovations in Video, display, content, mobile and cross-channel - Drive digital excellence with data integration, DMP management, prospecting capacity to scale - Manage agency & partner relationship on campaign planning and performance
- Planning and Execution of Strategic/Integrated Marketing Campaigns across eBay Paid Marketing - Performance monitoring and Budget allocation of +$10M spend / year - Managing campaigns in following channels: - Paid Search - Affiliates - Display (Mobile, video, programmatic)
- Planning and executing marketing campaigns for the leading websites in the Swiss nightlife and students segment with more than 500.000 Users - Setup and management of Social Media channels - Marketing and event planning of Swiss Nightlife Award, Campusgirls & Uniboys campaign - Creation and management of the loyalty program Prestige Club
- Responsible for International Business Development and M&A of the international digital department - Project Manager of the website World's Luxury Guide (www.worlds-luxury-guide.com) - Leading team of 6 people (editorial team, product and site development) - Building partnerships with travel sites & setting up social media channels - Responsible for brand development, website traffic growth and advertising revenue
- Prospects research - Developed offers of cross-media (event and print magazine) - sales of cross-media