Gainesville, Florida, United States
I am a senior at the University of Florida pursuing a B.S. in Business Administration – Marketing and an M.S. in Marketing, with a strong interest in brand storytelling, campaign development, and strategic communications. Through roles as Assistant Marketing Manager at Study Edge, Account Supervisor at Alpha PR, and Vice President of Strategic Communications for the American Marketing Association, I have gained hands-on experience in digital marketing, content creation, and integrated campaign strategy. These experiences have strengthened my ability to collaborate across teams, analyze performance metrics, and deliver impactful brand initiatives. I am passionate about creating meaningful connections between brands and their audiences through creative, data-informed marketing strategies. My goal is to contribute to innovative organizations by developing targeted campaigns, strengthening brand identity, and driving measurable growth.
-Represent the Hough Graduate School of Business to prospective students and families through on-campus events, information sessions, and outreach initiatives -Plan, coordinate, and execute engagement and service-based events to strengthen school pride and student involvement
-Directed the end-to-end communication strategy for Study Edge, producing 100+ high-impact graphics and videos while managing IG/TikTok channels, driving a 95% audience engagement rate compared to the 60% engagement the year before -Developed a new visual brand identity and posting cadence that strengthened online presence, resulting in a 30% increase in audience growth -Expanded partnerships and sponsorships at Study Edge by over 50%, growing from 85 to 130 student collaborations through strategic relationship building
-Collaborated with a team of 5 for RU Hungry (local Gainesville food truck), managing all PR and marketing strategies, including launching the client’s Gainesville Instagram account and growing engagement by 97% through audience research and analytics-driven campaigns -Spearheaded the first-ever “Ultimate Challenge”, a branding event engaging 200+ community members and five fraternities, amplifying campus word-of-mouth and delivering a 30% increase in sandwich sales -Facilitated weekly team meetings to present market research and review deliverables, applying insights to steer content creation and optimize brand campaigns