Hong Kong, Hong Kong SAR
As Communications lead for Asia Pacific to coordinate regional marketing strategies and initiatives while serving as the key liaison between the global headquarters and diverse Asia Pacific stakeholder groups and partners across 5 markets including HK & Macau, Taiwan, Singapore, Korea and Australia.
Develop and lead the complete go to market strategy and plan for brand campaigns that drives brand strategies and appeal to the target audience.
Lead, plan and oversee all marketing campaigns and activations from advertising, digital marketing, PR, social media, events, partnership and retail marketing.