Isabell Butterwegge

D2C@eBay | Product Strategy | Podcast-Host | Speaker |

Berlin, Berlin, Germany

About

I am passionate about tackling challenging projects and steering change. Over the past 5 years, I've driven multiple workstreams in an agile, international setting. My expertise lies in shaping product strategy, strategically representing the priorities of European markets within global product roadmaps. I am an experienced Project Manager who thrives tight schedules, tackles challenges and takes full ownership. I have experience in: • Product Strategy – Proven expertise in developing product strategies by defining requirements, creating ramp plans and ensuring a smooth roll-out of features and tools while considering market differences • Project Management - Successfully leading workstreams involving diverse global stakeholders, ensuring strategic alignment, and delivering on comprehensive project plans. • Effective Communication - Convey complex ideas to customers (B2C sellers), facilitating transparent and efficient communication channels for seamless project execution and team cohesion. Additionally, I am holding the role of a podcast host for the eBay Deutschland Podcast (“Alles top. Gerne wieder!”) and enjoy speaking at events and conducting workshops or webinars. In a non-professional context I find joy in diverse interests, for example baking (especially bread!), doing sports (proud Tough Mudder & Halfmarathon finisher) and exploring new destinations with my dog.

Experience

  • eBay (7 yrs 4 mos)
    • Senior Manager Seller & Brand Engagement
      Mar 2024 - Present · 2 yrs 4 mos

    • Product Engagement Manager - EU Seller Experience
      Mar 2022 - Present · 4 yrs 4 mos

      • Product Strategy: Shaping global product strategies by interfacing with global initiatives, representing needs of German business sellers and defining market specific requirements • Product Management: Overseeing product launches to ensure launch readiness and market fit by generating valuable insights, while serving as the primary contact for eBay Deutschland on global horizontal B2C topics, including selling tools and trust products • Effective Communication: Effectively communicating product features and sales strategies both internally and externally through various channels, such as webinars and events. Additionally, holding the role of a podcast host for the eBay Deutschland Podcast (“Alles top. Gerne wieder!”) where relevant topics for ecommerce enthusiasts are being delved

    • Product Marketing Specialist
      Aug 2020 - Mar 2022 · 1 yr 8 mos

      • Owning global go to market strategies in seller product areas, including activation, launch readiness, communication. Projects cover customer insights, product engagement and product activation. • Developing communication plans, managing project timelines and working with cross functional teams to drive product and feature marketing plans • Ensure legal compliance on the online marketplace, including the management of law changes and translation of legal requirements for both professional sellers and product managers • Leading the organization of German insights events with professional sellers and translating their feedback into technical contexts for product solutions to support the definition of the product roadmap

  • Working Student Channel Marketing at COMCAVE.COLLEGE GmbH
    2018 - Aug 2018 · 8 mos

    • Conducting analyses to determine business performance • Adjustment of the main database to ensure the online presence quality • Exporting and testing of data catalogues

  • Consulting & Sales Intern at mitNORM
    Mar 2016 - Jan 2018 · 1 yr 11 mos

    • Conducting business research (e.g., demand analyses) • Assistance in the performance of customer specific financial planning • Information management for customer and business contacts

  • Risk Management Intern at Sparkasse
    Feb 2015 - Mar 2015 · 2 mos

    • Preparation of structured analysis of mass data • Processing of claims for the measurement of operational risks • Contribution in the conceptual design of stress tests in risk controlling