Isabel Carton

Sales Enablement Director at Visa | Value-Added Services

Brooklyn, New York, United States

About

I don’t see any problem as a dead end. I view every challenge as an opportunity to move forward in a creative way and find a solution that can help make our team work more effectively. I am a hardworking and diverse individual who is talented in building communities in the workplace. Through my experience I have become quick at adapting to change and overcoming unforeseen obstacles.

Experience

  • Sales Enablement Director at Visa
    Feb 2024 - Present · 2 yrs 6 mos

    •Led training efforts to expand team support of Issuing Solutions business unit. Establishing key relationships with Issuing sales leadership, regional GTM leads, product marketing, strategy, and product managers, in order to build effective training programs covering the Digital Enablement suite; training improved sales/technical confidence scores on average ~38% •Developed onboarding program for LAC Issuing Sales Specialists, successfully onboarding all target participants onto Microsoft Dynamics and achieving regional leadership’s priority of having ability to track opportunities and revenue •Delivering sales training portion of strategic solution selling project with the goal of shifting sales strategies from product selling towards solution selling, responsible for leading team of 7 in creating 12 training courses in 7 weeks •Managing team of Sales Enablement Managers by elevating their performance, providing coaching, and fostering culture

  • Head of Sales Enablement at Allvue Systems
    Jan 2020 - Feb 2024 · 4 yrs 2 mos

    •Develop/execute onboarding bootcamp and certification program for all sales new hires in Account Executive, Account Manager, Sales Manager, Solutions Engineer, Business Development Representative roles (200+ people) •Partner with Sales Operations to build, enhance, and roll out all sales processes - including: sales stages, pricing approval workflow, collaboration with other departments (legal, finance, info sec, professional services, billing etc) •Facilitated and contributed 1000+ hours of training sessions covering sales tools, prospecting, sales skills, industry, market trends, competitive intelligence, alternative investment solutions, and best practices •Led Partner Enablement strategic project to stand up implementation partner program to scale our delivery efforts which includes: creating and managing cross functional working group, designing implementation bootcamp content with SMEs, developing new revenue stream to package/sell training, meeting with potential partners and clients •Worked with small team to implement Learning Management System, Docebo, for all Allvue employees - allowing us to scale virtual onboarding and aid issue of overworked SMEs in the middle of a pandemic •Own sales tools strategy which supports prospecting and revenue generating activities •Led Sales track of company-wide integration project to integrate all Lead to Cash systems •Partner with internal training team to standardize foundational product and industry training for all current and future team members to take as core component to their onboarding •Built 2 Year Business Development Program to take entry level sales talent and grow their careers to roll off into Jr. Account Executive/Account Manager roles at Allvue, while training them to successfully build pipeline through cold outreach

  • GE Digital (3 yrs 6 mos)
    • Sales Enablement - Operations Analyst
      Jan 2018 - Jan 2020 · 2 yrs 1 mo

      •Co-developed mapping strategy, information architecture, and UX design prototype for cross functional enablement platform that connects content creators to end users •Technical expert providing back-end support for GE Digital's marketing/sales enablement platform (Seismic) and content management system (Kapost) •Led training sessions across the company to roll out new commercial portal to drive adoption and collect user feedback to enhance user experience, •Project managed the planning, branding, and execution of two global sales kickoff events for our Americas, Europe, and MENAT sales and support teams that were attended by 400+ revenue generating GE Digital employees • Launched two registration websites and build two event conference apps to support and facilitate all event logistics and pre-event communications •Sales Enablement lead for GE Digital's Product Lifecycle Framework, defining go to market process and sales enablement needs for new product launches and incremental software releases •Leading commercialization of new product Manufacturing Data Cloud, working with product manager and product marketing manager to ensure commercial business is ready to support the sale and GA of this product. •Drove team’s implementation of agile methodology into working structure by educating team members on agile, onboarding new team members, leading 3 weekly scrum calls, developing action plans for retrospective items, facilitating discussions to determine team priorities, and unblocking roadblocks •Created quarterly metrics report from analyzing data from multiple sources to determine effectiveness of enablement methods, common objections seller’s experience in the field, and direct strategy for future training opportunities •Conducted content audit of over 7,000 pieces of content for implementation of new commercial portal, and created UX prototypes to be used to design the portal incorporating user feedback from interviews and overall business needs

    • Product Commercialization - Product Launch Manager
      Dec 2017 - Jan 2020 · 2 yrs 2 mos

      Kicking off a new process within GE Digital that guarantees stakeholder and support team readiness prior to the release of a new product or service. As a launch project manager, I work with marketing, communications, legal, sales enablement/strategy, commercial finance, pricing, and customer success teams across the company to ensure the creation all the appropriate collateral and take all necessary steps to prepare the business to launch a new product, update, or service. In Q1 I am responsible for managing 7 product commercializations, and working with a small team to define best practices for taking products to market through this process.

    • Digital 2.0 Commercial Integration
      Jul 2017 - Dec 2017 · 6 mos

      Working on resolving pain points within the Pre-Sales Solution Architects organization at GE Digital through leading a workstream to assess the skills of the current PSSAs, and develop a customized enablement plan to close skill gaps. My goal is to help leadership understand how to better train and organize teams for more effective deployment and alignment to sales opportunities in pipeline.

  • Information Technology Intern at Cardinal Health
    May 2015 - Aug 2015 · 4 mos

    • Worked as Business Analyst on a solution development team on a long term project to integrate systems and enhance data flow between Cardinal Health’s Specialty Pharmacy and a hub services provider • Developed high level requirements, workflow diagrams and service class questionnaire • Constructed and refined the weekly Specialty Pharmacy IT Status Updates that were used to communicate project status, developments and potential risks to the IT department, leadership, and project stakeholders • Facilitated user training sessions and discussions to improve the utilization of the specialty pharmacy software used to process prescriptions and follow up with patients