United Kingdom
I am an (eager) aspiring sustainability professional with a strong interest in ESG reporting and sustainable business strategy. Building on my background in digital marketing, I am actively expanding my expertise through sustainability-focused projects. Currently, I am open to exploring different areas within the sustainability field, particularly in agrifood and sustainable finance. Based in Leeds until my graduation in July 2026, I look forward to returning to Singapore to pursue a purposeful career that aligns with my passion for sustainability and my cross-disciplinary skill set. I’m always excited to connect with like-minded professionals, exchange insights, and explore new opportunities. Let’s connect!
Supported the company’s Double Materiality Assessment, analysing environmental, social, and governance impacts alongside financial risks to prioritise key sustainability topics for corporate strategy and reporting. Conducted gap analyses against emerging sustainability reporting standards (VSME, UK SRS), helping identify disclosure gaps and supporting improvements to ESG reporting practices. Analysed large datasets and created visualisations for the company’s circular economy programme, enabling clearer performance tracking and supporting sustainability-related decision-making.
Developed and executed SEO-optimised and AIO-optimised website content for health screening and women’s health services, improving visibility for high-intent keywords. Created targeted social media content (e.g., Instagram carousels, LinkedIn posts) to drive engagement and educate audiences on general health and wellness across 6 different business units. Spearheaded content planning and execution for the Women’s Health unit, driving: 168% increase in reach (68.2k → 183.2k) >970% growth in 3-second video views (6.9k → 74.4k) >10x growth in 1-minute views (91 → 1,000) 4x increase in content interactions (204 → 797) Conducted competitor analysis and market research to inform positioning, pricing, and digital strategy for premium healthcare services. Supported brand communications, including email marketing and copywriting for new doctor introductions and service launches.
Developed the aims, research questions, objectives, tools, and methods for the research project. Brainstormed ideas with principal researchers and students on how to increase awareness and education on sustainability. Focused on the impact of the Sustainable Curriculum principle of the University’s Climate Plan and planned further steps to promote school-wide implementation.
Analysed performance of paid ads weekly using Google Analytics, assessing impact on website traffic and identifying the most visited product pages across 4 regions. Managed revenue tracking and cost management for marketing efforts across 4 regions, ensuring accurate daily updates in Excel. Prepared and sent 3-4 EDMs a week to a mailing list of a range of 1,000-4,999 potential customers, focusing on both educational content and sales initiatives.