Brunswick, Lower Saxony, Germany
Employer Branding, Early Careers & University Relations
A third-party funded project of the Harz University of Applied Sciences in cooperation with the Nordhausen University of Applied Sciences - Development of a target group-orientated marketing strategy for the HARZ Startups start-up ecosystem and the associated content - Development and maintenance of the relevant social media channels - Email marketing: creation of regular newsletters with high-quality content - Management and control of external service providers for the development of a multimedia website - Increasing brand awareness by developing and implementing campaigns that create a unique brand identity with high recognition value - Coordination with the HS-Harz start-up centre (Gründerwald) - Organisation and support of events (e.g. workshops, pitch evenings, start-up weekends), especially in the Harz district End of the project: 31.12.2023
- Planning and creating high-quality text, photo and video content for social media channels - Researching relevant content - Planning and developing new social media formats, such as image videos and new story formats - Communication and interaction with customers, interested parties and internal interfaces - Measuring success through the use of analytical tools - Further development and application of the corporate identity - Creation of competitive analyses - Email marketing: production of regular newsletters with high-quality content - Project-related marketing: for example, the creation and revision of sales materials, event support and the creation of applications for various awards
- Obtaining quotations and determining the most optimal supplier - Ensuring qualified enquiries to suppliers - Checking and assessing the suppliers' offers - Monitoring delivery criteria - Qualification of suppliers - Renegotiation of existing conditions - Processing complaints - Securing the procurement of trial samples - Communication with suppliers - Observing and implementing the requirements of ISO 9001:2008 in the area of responsibility - Article creation - Dialogue with external and internal sales and the development department
Experience in marketing, human resources, sales, purchasing, development, logistics or accounting