Singapore
- Managed a suite of digital initiatives focused on improving the customer’s and employee's digital experience, including the rollout to regional offices - Collaborated with stakeholders across the Business, Product, Risk and Technology to transform/optimise processes and systems for Global Wholesale Banking - Partnered with Product Team to define platform requirements, including UI specifications, system functionality and logics - Successfully rolled out the customer service request module to digitise the E2E workflow from Business to Operations, reducing processing time by 50% and improving overall user experience - Planned product roadmap with research on customer journey, user interviews and tracking metrics - Applied design thinking principles to create user centric design and enhance customer experience - Executed go to market and change management initiatives to drive product adoption and usage, including launch plan, training and communication
- Worked on multiple global and regional projects across industries such as Consumer Goods, Beauty and Pharmaceutical and Public Sector in various core functions - Sales & Marketing, Finance and Procurement. - Experienced in driving major discussions with cross functional teams within the APAC region as well as running stakeholder workshops to facilitate design thinking, co-creation and drive business growth - Proficient in developing collaterals and marketing materials to facilitate internal and external communication with strategic partners - Meticulous and Detail Oriented; experienced in tracking performance metrics; overseeing project activities to completion - Independently drove workstream and managed teams of approximately 8-10 people - Experienced in process design harmonization and re-engineering, organization model design and change management activities Selected Experience: Public Sector - Cloud ERP Implementation - Training Lead for system implementation across 15 functional areas, cutting across Finance, Procurement and Payroll - Engaged and aligned with senior stakeholders on key training decisions and topics - Drove Change Management Activities to facilitate rollout to over 10 agencies - Drove improvement initiatives to ensure users are equipped for system go-live - Developed training materials and collaterals (Videos, User Guides) and tracked overall training effectiveness on a weekly basis - Conducted mass briefings to over 500 end users (employees and managers) and senior stakeholders - Proficient in video editing tools for training purposes and a quick learner to pick up new technologies
Selected Experience: Large Southeast Asian Airline - Sales Operations Transformation - Conducted senior stakeholder interviews to obtain insights and derive the vision for the overall transformation programme - Worked with Sales Operations teams and various business units (e.g Revenue Management, Finance) across 9 markets to identify pain points and understand market intricacies - Drove process design workshops and successfully designed to-be processes, harmonised policies across 30+ markets and 32 improvement initiatives - Designed the performance management framework, training curriculum and drove change management activities - Developed collaterals for internal and external communications with trade partners Global Beauty Company - JV Integration - Supported JV integration across 4 markets (SG, MY, TH, ID) and liaised with Sales & Commercial teams to ensure smooth transition of brand portfolios - Established project governance and worked closely with cross functional teams (e.g Supply Chain, Logistics, Finance, Product Registration departments) - Coordinated and tracked project activities to completion and mitigate risks/issues arising from the various activities Global Leading Pharmaceuticals Company - Finance Transformation - Conducted workshops with senior Finance Leaders across APAC to understand current state and design the future state - Streamlined the to-be Planning, Reporting & Controllership processes and designed the to-be Regional Hub structure - Defined the roles and responsibilities within the Regional Hub and performed an organization sizing exercise - Developed key performance metrics to ensure effectiveness of proposed solution Public Sector - Finance and HCM Fit-Gap Assessment - Conducted over 10 workshops and performed a fit-gap assessment across 15 functional areas to identify key watch areas prior to on implementing the Cloud ERP system - Developed key recommendations to guide the client on how to navigate through system changes
• Supported the branding and events arm of key monthly publications, AUGUSTMAN and Prestige, to drive readership and brand presence in the Southeast Asia region • Worked closely with brand managers to develop and execute key campaigns (AUGUSTMAN A-Listers) and 360 marketing strategies across traditional and digital media (Facebook, Instagram, Vimeo) • Managed and tracked performance of AUGUSTMAN’s digital assets (Website, social media and e-newsletter platforms); such as online readership, clickthroughs, conversions and engagements • Managed partnerships with multiple brands across industries such as fashion, beauty, alcohol, auto-mobile, fragrances and watches for events and promotions to facilitate acquisition of new readers and continuous engagement with existing consumer base • Conducted comprehensive analyses against competitors and monitored subscriber and social media trends; performed regular on-site market survey and assessment at prime locations as well as potential retail outlets to increase brand visibility and distribution