Draper, Utah, United States
I’m Isaac, and as the Head of Content at Wedge Golf Co., I get to blend two things I love, storytelling and golf. My role is all about bringing the Wedge brand and our clients brands to life through creative direction, on-course production, and content that actually connects with real golfers. I lead the full content process, from brainstorming ideas and planning shoots to filming, editing, and optimizing everything for our channels. I work closely with our team to make sure every piece of content reflects the personality of Wedge: approachable, modern, and built for golfers who want to have fun and get better along the way. What drives me is creating content that resonate. Videos that make people laugh, learn, or want to hit the course. I’m focused on building a cohesive content ecosystem that grows our community, showcases our clients products authentically, and pushes golf culture forward. At the end of the day, I’m here to tell stories that make people fall more in love with the game.
As Head of Content, I lead creative strategy and full-cycle content production for golf-focused brands — delivering everything from paid ads to social media content and commercial campaigns. I focus on turning brand goals into compelling, high-performing visual stories that resonate with golf audiences. Key Responsibilities: Develop and execute content strategies aligned with client objectives Oversee creative direction, production, and post-production for digital and video content Direct on-site shoots and manage creative teams, freelancers, and editors Ensure all content reflects brand identity and marketing goals Monitor content performance and use insights to inform creative decisions Project Highlights: Produce product launch videos that drive conversion and exceed ROAS targets Build Reels and short-form strategies that consistently grow social engagement and following Direct commercial campaigns during major golf events, generating strong organic traction Create docu-style brand stories that help premium golf brands stand out in a competitive market Successes: Streamline production workflows to deliver high-quality content quickly Shift clients from one-off projects to consistent, strategy-driven content plans Strengthen the agency’s reputation as a creative leader in the golf content space
As the Social Media Manager at Just Meats, I create eye-catching video content and develop creative marketing strategies that bring our brand to life on social media. I work closely with different teams to make sure our messaging reflects our brand values and connects with our audience. Using data and insights, I fine-tune our content to boost engagement and grow brand awareness.
Led the charge on social media content creation, developing and executing ideas that boosted brand visibility. Successfully grew the World Long Drive Instagram account to over 50K followers using data-driven strategies. Directed the production of high-quality visuals and videos, always delivering on time and meeting expectations. Kept open and effective communication with clients, ensuring deliverables aligned perfectly with their marketing goals.