Berlin, Berlin, Germany
I work at the intersection of brand development, innovation strategy, and business growth – with a strong focus on building relationships that create cultural and commercial relevance. Backed by 15+ years in the creative industries, I lead interdisciplinary teams and manage strategic partnerships that bring ideas into real-world traction, across institutions, brands, and emerging ecosystems. My approach combines creative insight with operational clarity: from pitch to project, from brand positioning to client co-creation. I initiate dialogues, drive visibility, and shape brand experiences that resonate.
• Teach Design Theory and Digital Marketing with a focus on mobile-first platforms and evolving communication trends. • Empower students to connect theoretical principles with practical brand and innovation challenges. • Develop and deliver courses that merge academic insight with real-world experience from 15+ years in the creative industry. • Foster critical thinking, brand awareness, and digital fluency among students entering marketing, design and strategy careers. • Provide mentorship on creative thinking, innovation frameworks and professional development in the digital space.
Advised clients on visual identity, strategic branding, and campaign design across industries. Created custom brand assets with long-term design consistency and short-term campaign impact. Delivered design systems, layout frameworks and typography concepts tailored to brand values and audience behavior. Supported founders, marketing teams and agencies in developing scalable and recognizable visual ecosystems.
Lead brand and innovation strategy across clients and internal projects, aligning identity, messaging and narrative with market needs. Mentor and manage interdisciplinary teams to foster ownership, creative performance, and innovation culture. Drive customer-centric transformation through workshops, cross-functional collaboration and brand system development. Partner with C-Level and stakeholders to align business goals with creative solutions and measurable brand outcomes. Define strategic frameworks, streamline service delivery, and enhance pitch win rates, customer retention and internal synergy.
Rebuilt the design team into a high-performing creative unit of up to 16 professionals. Positioned gaming as cultural driver and elevated design’s role within business development. Established cross-functional collaboration models to accelerate delivery and design impact. Led 12+ brand experiences yearly, reaching up to 20,000 participants, translating brand strategy into physical and digital presence. Balanced innovation and feasibility while building long-term creative partnerships.
Led design team and over 40 cross-platform projects per year across TV and digital. Improved visual output quality through process optimization and team enablement. Developed and maintained brand guidelines, ensuring consistency across 5 channels. Increased reach and engagement through innovative content strategies. Boosted team efficiency via streamlined workflows and stronger collaboration.
Oversaw complex production pipelines for on-air and brand campaigns. Directed modernization of visual identity aligned with audience expectations. Drove content innovation through brand events and multi-platform strategies. Improved team output and delivery speed through targeted process interventions.
Unified design across on-air and digital to strengthen brand coherence. Led content development for social and video platforms with a focus on engagement. Raised production efficiency through structured creative leadership. Managed internal and external content creation with an increase in engagement.