Singapore
Making recruitment feel less like a process and more like possibility. I spend my days helping students across Asia Pacific take that first step into careers they might not have imagined for themselves. As Regional Lead for University Relations at JPMorganChase, I work closely with universities, student communities, and internal teams to build pathways into the firm — from campus events and social campaigns to flagship diversity programs. At the heart of it, my focus is simple: making opportunities feel more accessible, more relatable, and more real. Before this, I led university recruitment at Yale-NUS College, where I saw firsthand how much potential exists and how important it is to create the right bridges between education and industry, especially for women and underrepresented talent. What keeps me going are the small but meaningful moments; the student who starts off unsure at a career fair, and months later shows up as a confident intern, ready to take on the world. If you’re passionate about early careers, APAC talent, or opening more doors for the next generation, I’d love to connect.
• Drive the regional university relations and attraction strategy across APAC, ensuring alignment of campus recruiting activities and future talent initiatives. • Cultivate strategic partnerships with university leadership, faculty, and student organizations to strengthen the firm’s presence and talent pipeline regionally and globally. • Collaborate with Communications, Marketing, and Employer Brand teams to deliver a consistent, high-impact candidate experience through sponsorships, campaigns, and on/off-campus engagements. • Leverage data and market insights to optimize recruiting processes, enhance decision-making, and inform regional junior talent strategies.
• Led university recruitment and marketing across Singapore, Greater China, and Central Asia, leveraging social media and data analytics to strengthen brand visibility and engagement. • Designed and executed global outreach strategies and high-impact events (e.g., NUS Open Day, education fairs, coffee chats) to enhance institutional presence locally and internationally. • Directed end-to-end admissions operations — evaluating 8,000+ applications annually, conducting interviews, and shaping admissions decisions for a diverse cohort representing 60+ nationalities. • Optimized recruitment systems and workflows to improve efficiency, forecasting, and data-driven decision-making. • Managed a four-member team, overseeing hiring, performance appraisals, and professional development to drive capability growth and alignment with institutional goals. • Utilized CRM and Excel-based analytics to track application trends and inform recruitment strategies across Singapore and APAC.
• Developed effective recruitment strategies to attract students from China, Taiwan, Myanmar, Malaysia, and Indonesia - top recruitment regions contributing to 15% of the student intake. Controlled budget expenditure, resource planning and annual target forecast for assigned territories. • Built and maintained strong relationships with recruitment partners and agents in key markets to ensure recruitment goals are met. Coached and trained 5-10 new recruitment partners each year to promote and market programmes. Offered counseling to prospective students and families on academic options and educational pathways. • Traveled over 60% during college recruitment season while managing a full requisition load. Increased application and enrollment numbers for China and Myanmar between 5% - 10% YOY. • Led the admissions review exercise for international students and examine accreditation of international high school qualifications across China, Taiwan, and Myanmar. Expanded applicant pool by 15% with new acceptable qualifications. • Collaborated with the marketing team to produce effective bi-annual promotional collaterals for overseas markets. Organized annual institution-wide outreach events such as Open House, Study Tour and Campus Visits.
• Led recruitment, application and selection process for various Government and University scholarship schemes such as Ministry of Foreign Affairs (MFA) and Ministry of Education (MOE) scholarships. Drove outreach and recruitment efforts to attract scholars and top talent from tertiary institutions. • Planned and streamline interview schedules during the Admissions season, inviting Faculty to conduct interviews, coordinating person-power and resources allocation, monitoring, and updating scholarship decisions. • Performed data analytics to analyze admission trends, enrolment numbers and acceptance yield; prepared budget allocation and resource planning for admission and scholarships offer. • Designed marketing materials, editorial feature, and advertisements on various scholarship marketing platforms such as The Straits Times Scholars' Choice and CareerBuilder's BrightSparks.