Miami, Florida, United States
The product is real. The team is working. The results exist. But revenue isn't reflecting any of it. That gap — I fix. I'm Irina Dubovik, AI & Growth Architect. I work with B2B SaaS, AI startups, software development companies, VC portfolios, and founders who built something real — and can't figure out why the funnel isn't converting. In 48 hours, I find where revenue is leaking and what to fix first — across all 5 stages of AARRR 2.0 🏴☠️🦜📈 The issue is rarely the product. It's the disconnected architecture between Product → Marketing → Sales → Customer Success → AI. 📌 What I deliver: 2× SQLs and conversions 3× outbound efficiency 30–50% reduction in marketing waste Named revenue leaks with dollar impact Broken handoffs mapped. AI gaps identified. Priority fix sequence. 🔧 How I work: 48-Hour Revenue Leak Review — deep diagnostic across your full funnel. Fast entry, high-value output. GTM & Growth Strategy Blueprint — ICP, JTBD, messaging, and AARRR 2.0 architecture. Fractional CMO / Growth Leadership — embedded strategic execution. My methodology: AARRR 2.0 🏴☠️🦜📈 — AI-ready evolution of Dave McClure's Pirate Metrics. Market Fit → ICP → JTBD → Acquisition → Activation → Revenue → Retention → Referral → AI & Tech → ROI Verticals: B2B SaaS · AI Enterprise · Software Development · FinTech · HealthTech Clients: Enterprise · VC-backed startups · Scale-ups · Accelerator portfolios Mentor to 1,000+ startups in 20+ countries — Techstars, Mana Tech, Scale2Miami. Creator of AARRR 2.0, featured by Dave McClure, Founder of 500 Startups. 🏆 Recognitions: 2× O-1B Visa Holder — Individuals of Extraordinary Ability IVLP Alumna — U.S. Department of State, "Women & Entrepreneurship" Top 100 Women in Emerging Tech 3× Judge & 4× Winner — Web Marketing Association WebAwards 2025 Project Coordinator — Startup World Cup Miami 2024 → Book a 48-Hour Revenue Leak Review: web3dgm.com → DM: your URL + one current growth challenge
web3 digital marketing provides a Growth & GTM Framework (AARRR2.0) that aligns Product, Marketing, Sales, and AI into one scalable revenue engine. • Growth Funnel building & Go-to-Market Strategy for SaaS B2B and Startups • Coordinated the First-Ever Startup World Cup Miami 2024 • Ensured compliance with U.S. work eligibility regulations and established an LLC for legal operations, ensuring continued employment with Intetics Inc. and projects in the U.S. Attained O-1 Visa status twice, recognized as an Individual with Extraordinary Ability or Achievement. • Provided mentorship and expanded business networks by serving as a mentor for Techstars Miami and Paris, supporting entrepreneurship and startups. • Became mentor at Built in Miami Startup Program, Florida's Largest Startup Incubator. • Spearheaded impactful business development efforts and fostered strategic partnerships between Intetics, VCs, and startups in the U.S. • Supporting women's leadership and startup ventures with development of the cutting-edge technology solutions for B2B. Earned a prestigious spot among the TOP 100 Women of the Future in Emerging Tech and became a co-organizer of the First Metaverse Architecture Biennale.
At pre.dev, an AI-powered platform with 10K+ users, for rapid software prototyping, developed the Growth Funnel and led the go-to-market strategy to scale the product for tech and non-tech founders. Automated core sales infrastructure (CRM, Outbound), and secured partnerships with dev agencies, early-stage startups, and corporate clients. Secured $25K in Google Cloud credits, launched an educational partnership with Miami Dade College’s AI Clinique (45 founders per cohort), and positioned pre.dev at key ecosystem events including AI Salon, GPTuesdays, Techstars, and Startup Grind. Recovered the hacked X account in 3 days, activated collaborations with Mana Tech and Polkadot, and supported investor pipeline development and sales team mentoring.
Intetics Inc. is a leading American technology company providing custom software application development, distributed professional teams creation, software product quality assessment, and “all-things-digital” solutions built with SMAC, RPA, AI/ML, IoT, blockchain, and GIS/UAV/LBS technologies. As the Digital Marketing Director, collaborating directly with Founder and President Boris Kontsevoi. 1. Led the setup of a comprehensive digital marketing ecosystem, planning strategies, and aligning cross-departmental needs for growth. 2. Successfully managed the launch of www.intetics.com, resulting in: • Earning 3 WebAwards and securing a judge position in the Web Marketing Association. • Achieving a 2.7x increase in leads, a 283% rise in inbound wins, and 427% growth in Inbound Won Opportunities Revenue. 3. Developed and executed online and email marketing campaigns, seamlessly integrated with CRM and Website platforms, facilitating lead capture, efficient deal tracking, and enhanced ROI optimization. 4. Boosted the IT Industry in the US by spearheading IT & B2B breakthroughs through an exclusive interview and QA workshop partnership with Clutch. 5. Earned 60+ client recognitions and global awards, including Fortune and Inc., from 2022-2024. 6. Initiated a 20% reduction by leveraging AI tools in marketing, brand awareness projects launch: the AI Red Botanic Garden Fairytale Creation and pioneering the first AI Podcast in the IT sector. 7. Ensured a stable incoming leads pipeline. Conducted exclusive interviews and projects for leading global media (Forbes, Inc., Cio Views, The Fortune, etc.), and scientific resources. 8. Attained Advanced Tier status in an AWS partnership; organized Joint webinar series with 50% MDF compensation. 9. Provided mentorship and led as CoEs PM for new business solutions. For more details, please find: Intetics - Year 2023 in Review. https://intetics.com/blog/where-software-concepts-come-alive-for-29-years-intetics-the-year-2023-in-review/
Marketing and BizDev Advisor, PM of CoEs at Intetics, Accelerator StartUpON, co-founder. 1. Digital Marketing Director at Intetics. 2. Graduated from IVLP’2018 Women and Entrepreneurship Program, US Department of State. • Created the First Belarus Startup Ecosystem Map. • Developed startup profiles blending Belarus and USA experiences. • Initiated #enterInITMap project with dev.by. • Represented Belarus at Unit Investment Summit 2018. 3. Founded StartUpON accelerator, finalist at 1st FinTech 2015 hackathon. 4. Launched The Heroes media platform for IT and entrepreneurs, with Tom Post, Ex-Managing Editor, Forbes. 5. Developed business plan, leading to residency in High Tech Park of Esas.by, and win semi-final of "Best Digital Projects of the EAEU" 2019. 6. Led TEDxNiamiha 2017 media group, achieving 30K online views. 7. Served on EPAM SEC IT Conference 2017 org team. 8. Mentored projects at A1 Telecom Group, SAP hackathon, TechParks, Facebook Developer Circle Minsk, and TV Show My Business 2016-2017. 9. Nominated for GEW Mentor of the Year Award in 2017-2019.
AVALON GROUP, comprising 9 companies involved in food & non-food distribution, 3PL logistics, confectionery production (Courtier), the AMATO coffee café chain, and confectionery BonGenie (PLAISIR). Projects undertaken directly for founders: 1. Developed and executed marketing strategies for Group entities, covering positioning, promotion, and analytics. Managed market presence, corporate websites, and overall promotion and positioning policy across multiple platforms. 2. Established and maintained a strong brand identity. Introduced and launched the concept of the new confectionery brand BonGenie and worked on IP protection. 3. Conducted business development activities, including searching for strategic partnerships and negotiating with top executives domestically and internationally. Hosted high-level delegations, providing translation services (French, English). Successfully organized negotiations and secured three contract signings in one meeting, benefiting the Avalon Group. 4. Organized and participated in exhibitions/events, collaborating with global celebrities: • Orchestrated Dilmah's 25th-anniversary event, managing complex PR, hosting side-evenings for partners, and conducting negotiations. Hosted Dilmah founder Merill J Fernando. Received personal gratitude from the Dilmah team for the event. Conducted a large-scale complimentary PR campaign targeting specific companies. • Managed and translated side events at Coffee and Tea festivals, including coffee cupping masterclasses with Vitas Kratulis and training with Alfa Kramer, the founder and first President of The Specialty Coffee Association of Europe. Also facilitated masterclasses with Patrick Casula, world champion in confectionery art.