Spain
The world's leading fashion and luxury brands have spent years building their digital presence. But the game has changed. AI visibility is not just about your website. And GEO is not just an SEO task. It is a coordinated strategy that involves multiple departments: - Communications - PR - Social media - Branding The brands gaining visibility in ChatGPT, Gemini and Perplexity are doing it with holistic campaigns that align: - Media - Messages - Channels And teams around a single goal: becoming the reference that LLMs choose. That is where I work. I design AI visibility campaigns for marketing teams at fashion, beauty and luxury brands, so they become the reference that language models cite, recommend and position above their competitors. My work combines GEO strategy, brand audits, competitive gap analysis and campaign activation. I build the strategic framework your team needs to move in the right direction. What I deliver: ▪️ Category and brand prompt audits ▪️ Competitor gap analysis in LLMs ▪️ My GEO Brandbook: the strategic guide your team executes from ▪️ Priority media mapping by category ▪️ Web and brand recommendations optimized for language models ▪️ Campaign activation support with internal teams If your brand is not showing up in AI, your competitors are filling that space right now. 📩 Every week in my newsletter: GEO strategy and AI visibility for fashion and luxury teams. → Subscribe: https://notasdesistema.substack.com
I lead the SEO Department at IEBS, designing and supervising the academic strategy for all SEO programs, including master’s degrees and specialized courses. My focus is on preparing professionals for the future of search by integrating AI-driven methodologies, technical excellence, and hands-on execution into every curriculum. Responsibilities & key contributions: 🔸 Definition of the academic roadmap for SEO programs, aligned with emerging industry needs. 🔸 Leadership of the teaching team and selection of expert instructors. 🔸 Development and continuous improvement of course content with a strong focus on AI-powered SEO. 🔸 Mentoring students and guiding their professional growth through real-world, data-driven projects. 🔸 Collaboration with industry partners to ensure alignment with business innovation and market. demands.
Lecturer – IEBS Business School: I’m currently part of the faculty at IEBS Business School, where I teach two key modules within the fields of digital transformation and innovation: 🔸 Product Launch Strategy (Postgraduate Program in Product Management): I guide students through one of the most strategic stages in a product’s lifecycle—its go-to-market launch. We cover everything from GTM strategy and storytelling to product validation, key metrics, and growth hacking techniques. 🔸 Artificial Intelligence, Machine Learning & Big Data (Master in Digital Transformation: Innovation & Technology – MBIT[25OCT]): I deliver practical training on how to use AI and data-driven approaches to enhance innovation processes and lead digital change in organizations. My teaching approach blends strategic thinking, hands-on methodologies, and personalized support, aiming to equip students with real-world skills to lead impactful digital projects.
🔸 Applied research to define how digital roles will evolve in the age of AI 🔸 Analysis of AI adoption levels and their organizational effects 🔸 Study of the impact on productivity, professional roles, and content generation processes 🔸 Research on the strategic use of AI in digital marketing and communication
AI Project Management: 🔸 Implementing AI for large-scale SEO content generation with Chat GPT and Gemini, working with cross-functional teams to optimize processes. 💡 Impact: +500% visibility and optimized scaled production through AI models. AI Training and Digital Transformation: 🔸 Internal training for cross-departmental professionals on the use of generative AI applied to digital marketing, enabling greater integration of these technologies within the company. 🔸 Improved efficiency in key projects through automation and workflow optimization with AI. Machine Learning Development and Prompt Engineering: 🔸 Developed and supervised machine learning and deep learning models, optimizing personalization and efficiency in digital marketing campaigns. 🔸 Managed projects with cross-functional teams, Python developers, and stakeholders. 🔸 Optimized prompts in Google Colab, improving automated SEO content generation and increasing conversion. International SEO Strategies: 🔸 Designed and executed SEO strategies for the U.S. and Spain, optimizing content to increase organic traffic. 🔸 Used tools like SEMrush, Ahrefs, and Google Analytics for keyword analysis and content optimization. Global SEO Campaign Coordination: 🔸 Led international campaigns for key events like eDreams Prime Day, Black Friday, and Travel Tuesday, improving visibility and conversion. 🔸 Created and managed content tailored to search trends, achieving increased organic traffic in key markets. Content Creation and Optimization: 🔸 Wrote articles in English and Spanish about travel trends, optimized for SEO and designed to attract qualified traffic. 🔸 Managed the eDreams blog, aligning content with the latest search trends and maximizing user acquisition.
Digital Project Management: 🔸 Design and execution of integrated social media strategies, combining creativity and data analysis to strengthen brand positioning. 🔸 Creation of high-quality texts, images, and videos using tools like Adobe Photoshop and Premiere, increasing audience engagement and loyalty. 🔸 Coordination and execution of influencer campaigns on Instagram targeting key audiences. 💡 Impact: +104% in online B2C sales through macro-influencer campaigns. 🔸 Development of customized strategies for each brand, ensuring message consistency and content optimization according to business objectives. 🔸 Implementation of paid social media campaigns, maximizing reach and conversion through strategic targeting. Strategic Community Management: 🔸 Monitoring interactions and analyzing audience sentiment, providing agile and proactive responses through Salesforce Social Studio. 🔸 Developing response protocols and crisis management strategies on social media to maintain brand reputation and credibility. 🔸 Segmenting and personalizing messages to enhance audience connection and loyalty. Performance Analysis & Optimization: 🔸 Continuous evaluation of campaign impact using tools like Hootsuite and Sprout Social, optimizing strategies based on data insights. 🔸 Creating detailed reports with actionable insights to continuously improve digital strategies. 🔸 Conducting A/B testing on content and formats to identify best practices and maximize ROI. Strategic Editorial Management: 🔸 Identifying key market trends to publish content aligned with target audiences and brand goals. 🔸 Developing data-driven content plans based on search trends to ensure relevance and reach. 🔸 Coordinating with designers and copywriters to ensure visual and narrative consistency across digital platforms.
Digital Marketing Strategy: 🔸 Design and implementation of strategies for social media and online sales channels, maximizing brand visibility and sales on platforms like Magento. 🔸 Increased ROI through personalized campaigns that directly impact key audiences. Internal Digital Marketing Training: 🔸 Delivered specialized digital marketing training to clients and partners in Spain, contributing to sales channel growth and strengthening long-term relationships. Budget and Campaign Management: 🔸 Planning, management, and optimization of budgets for digital campaigns, enhancing campaign performance through a results-driven approach and cost control. Multichannel Content Creation: 🔸 Developed and managed strategic content for websites, marketplaces (Amazon), and social media, ensuring brand consistency and alignment with business objectives. 🔸 Increased engagement and conversions through targeted, relevant content. CRM Management and Optimization: 🔸 Managed Salesforce for advanced audience segmentation, personalized email marketing campaigns, and newsletters, improving conversion rates and the effectiveness of B2B and B2C communications. Advanced SEO and SEM: 🔸 Implemented SEO strategies and managed SEM campaigns to increase traffic, visibility, and conversion, maintaining the brand’s digital competitiveness. Data Analysis and Reporting: 🔸 Utilized tools like Google Analytics and Data Studio to generate detailed reports on campaign performance, providing key insights for strategic decision-making. Marketing Automation: 🔸 Managed automated workflows on marketing automation platforms, scaling communication with clients and leads in a personalized and efficient manner.