Greater Barcelona Metropolitan Area
Founder, CEO, and creative director of PITAYA, an all-over printed street and yoga wear brand known for its wild and wacky hand-drawn designs, created in 2016. I'm a fashion and print designer with over 15 years of experience in the fashion industry. I specialized in allovers/patterns and have worked both in-house for H&M in Stockholm and as a freelance designer collaborating with print studios in London, Sydney, New York, and Hong Kong. My portfolio includes collaborations with brands such as Zara, Asos, Desigual, Mango, Marks & Spencer, Topshop, Adidas, and Pull&Bear. Currently, my primary focus is on Pitaya, where I oversee everything from design and production management to creative direction for visual communication and company administration. Wearing many hats in this one-woman operation has given me a deep understanding of running an online fashion business.
Print developer oriented to fashion, illustration, interior design.
- Creation of Patterns from hand-sketched Artworks or Illustrator drawn motifs - Development of art and color combinations related to seasonal color palette and direction.
- Research and analysis of current trends - development of Patterns from hand-sketched illustrations or Illustrator drawn motivs - Creation of art and color combinations related to seasonal color palette and direction.
- Creation of Patterns from hand-sketched Artworks or Illustrator drawn motifs - Development of art and color combinations related to seasonal color palette and direction. - Designs sold to Asos, Topshop, Monsoon, Zara Home, John's sister, Pull&Bear, Oysho, Desigual, Debenhams, Evans, M&S, Warehouse, Women'secret