Irina Capraru

Beauty specialist - communication, marketing, journalism

Bucharest, Bucharest, Romania

About

Marketing and communication specialist, with +10 years experience in marketing, journalism, brand management and trainings. 3 years experience in people management. Extended background in beauty/cosmetics market. Possess practical knowledge in product management, retail and direct selling. Strong skills of analyzing key market trends and brand indicators in order to set brand potential and objectives. Create complex reports for accurate analysis of the business and ROI of marketing actions. Deliver superior product trainings. Very creative person, visual and in written.

Experience

  • Brand Manager Kerastase at L'Oréal
    Mar 2015 - Nov 2015 · 9 mos

  • Oriflame Cosmetics (Bucharest, Romania)
    • PR & Communication Manager
      Aug 2014 - Feb 2015 · 7 mos

    • Copywriter & Marketing Specialist
      Mar 2012 - Jul 2014 · 2 yrs 5 mos

  • Edipresse Group (Bucharest, Romania)
    • Editor in Chief Look! magazine
      2009 - 2012 · 3 yrs

    • Beauty Editor Look! Magazine
      2006 - 2009 · 3 yrs

  • Brand Manager L'Oreal Produits de Luxe at Everet Romania
    2004 - 2005 · 1 yr

  • Customer Service Representative at Connex
    2000 - 2001 · 1 yr