Istanbul, Türkiye
Results-driven and determined Deputy General Manager with expertise in launching and scaling retail brands. Proven track record in sales growth, P&L management, and strategic marketing. Experienced in leading new store expansions, e-commerce launches, and team recruitment. Strong collaborator with international teams, particularly in aligning local operations with global strategies.
• Led the launch and expansion of Parfois in Turkey, driving a multi-store retail rollout and establishing e-commerce operations, achieving over 100% year-over-year unit growth • Held full responsibility for sales, e-commerce, merchandising, marketing, brand management, logistics, imports, and overall P&L and budget performance • Built and scaled a high-performing organization, leading recruitment and team development to support retail and online growth • Partnered closely with headquarters in Portugal to align global brand strategy with local market execution, ensuring consistency and strong market positioning
• Managed retail strategy, KPIs, P&L, operational efficiency, and built a high-performing, retained team • Managed communication with brands and upheld high brand standards to enhance shopper experience • Led new store investments, including decision-making, negotiations, and new store openings
• Led retail operations and commercial performance, overseeing KPIs, P&L, operational efficiency, and online marketplace sales across a complex, multi-country network, including 20 stores and 100+ dealers in Turkey, as well as franchise operations in North Cyprus, Iran, Iraq, Turkmenistan, and Georgia • Drove operational excellence initiatives to improve efficiency, scalability, and overall business performance • Expanded and strengthened the dealer network across Turkey, increasing market penetration and channel effectiveness
• Enhanced in-store shopper experience and brand visibility across key retail channels, driving conversion and sales performance for Panasonic’s consumer electronics portfolio • Managed cross-functional teams, agencies, and field operations, leading trainings, incentive programs, and large-scale seminars to strengthen retail execution • Owned and optimized Turkey’s €3M+ annual trade marketing budget, ensuring effective allocation and strong ROI across channels • Developed and executed channel-specific trade marketing strategies, improving sell-out performance and strengthening retailer partnerships
• Supported sales, promotions, in-store activities, and managed retail KPIs, P&L, and operational efficiency • Acted as a liaison between the field and head office