Irene Lee

Transformational Business Leader in global tech firms | Builder of Green Field Businesses | Head of Channel Sales & Alliances in APJ | Builder of High Performance Teams | Mentor | Coach | MBA (Strategy)

Singapore, Singapore

About

I enable organizations to grow sustainably by aligning technology, partnerships, and purpose. Whether leading a new business from inception or revitalizing an existing operation, I focus on scalable models that create long-term value for both partners and customers. Over the last 20 years, I have a proven track record in developing strategic businesses in green field areas and scaling it across Asia Pacific and Japan leveraging technology advancements and market trends. My work centers on forging high-impact alliances, building ecosystems and driving strategic growth through channel sales, partner programs, and go-to-market execution. Be it Salesforce, Dell Technologies, Microsoft or Alvarion, I’ve led successful market entries, developed ecosystems of hyperscalers, GSIs, MSPs, CSPs, distribution partners, resellers and ISVs, and built high-performing teams that deliver measurable business outcomes exceeding 9 figures on an annual basis. My expertise spans FinTech, IoT, Smart Cities, Cloud, AI/ML, and Big Data — areas where innovation, transformation, and strategic collaboration intersect. I believe in the power of relationships - trusted, transparent, and mutually beneficial being the foundation for market impact and shared success. If your organization is looking to launch a new initiative, revitalize a partner channel, or establish a dominant ecosystem presence in APJ, I invite you to connect. Career Highlights: o Spearheaded Technology Alliance from scratch across Asia Pacific and Japan for Salesforce and overachieved target with a YOY growth of 3X. o Transformed Dell Technologies from a Transactional Based to a Solution Enabler sales motion through building the ISV business from scratch to an incremental revenue exceeding USD100M across Asia Pacific and Japan. o Led and grew Alvarion’s channel business achieving 12% YOY business growth in wireless broadband technology across APJ. o Strategized, formulated and launched a new business model by transforming telecommunications service providers as alternate routes to market (RTM) to grow incremental channel revenue and to combat piracy in emerging markets for Microsoft. Expanded the channel to 7 Service Providers in the ASEAN region within year 1. Contact Info: [email protected]

Experience

  • CEO, Founder at Qarah Consulting Services
    Jun 2009 - Present · 17 yrs 1 mo

    Qarah Consulting Services provides consultancy and advisory services to companies on business strategies, partner/channel development, build partnerships and strategic alliances as well as GTM / marketing strategies in the Asia Pacific region. Industries and segments covered include startup, cafe, Green Tech, 5G, deep tech, NGOs, and retail. Additionally, I am a certified ACLP trainer and assessor, providing valuable expertise in training and assessment services. I am also a Richardson Sales Performance certified facilitator.

  • Head, Community Development, Peacehaven at The Salvation Army
    Sep 2024 - Mar 2025 · 7 mos

    Engaged to strategize, revamp and build a new department - Community Development within 6 months. This new department covers 5 pillars including Strategic Partnerships, Program Management, Volunteer Management, Digital Marketing & Community Outreach (Active Aging Centre). Results achieved: * Achieved 10X growth within 2.5 months at the Active Aging Centre (AAC) rescuing the AAC from being the last positioned AAC in the previous financial year to qualifying for AAC 2.0 going into the new FY. * Developed and built a sustainable partnership with Corporates, Schools, Faith Organisations and Governments that result in mutual benefits * Established and implemented a sustainable B2B2C volunteer management system * Revived and re-established the social and digital media improving brand awareness and communications. * Built, developed, coached and mentored a team of 9.

  • Head, Technology Alliance - APJ at Salesforce
    Apr 2020 - Apr 2023 · 3 yrs 1 mo

    Pioneered Technology Alliance business from scratch across APJ. Masterminded and drove the business strategy, engagement model (building the ecosystem of partners) & GTM resulting in 3X YOY growth. Managed & developed systems, programs and processes to enable sustainable, long term win-win partnerships. Solutions driven include Cloud, Sustainability/ ESG solutions, Data Analytics, AI/ML, Industrial Solutions e.g. Retail, Gov, Healthcare and FinTech and Smart Cities. Partners managed include AWS, GCP and Snowflake, Dataiku, Denodo, Fivetran, Intersystems, Galvantrix, Delacon, GSIs – KPMG, Deloitte and PWC as well as MSPs, SIs and Resellers.

  • ISV Sales Lead, APJ at Dell Technologies
    Oct 2011 - Dec 2019 · 8 yrs 3 mos

    Spearheaded, strategized, developed and drove the the transformation of Dell Technologies from an infrastructure vendor to a technology enabler in APJ resulting in net new revenue exceeding $100M. The team partnered with Cloud Service Providers/ Managed Service Partners / Solutions Partners/Independent Software Vendors (ISVs) to offer end-to-end solutions to help customers in their digital transformation journey. Focused areas include Data Analytics, Cloud, Mobility, Security, Smart City Solutions, IOT, AI/ML/DL, Fin Tech, ERP and vertical industry applications such as Healthcare, Telco and FSI applications. Built and nurtured a high performing team of 12 across APJ from scratch.

  • Channel Sales Director, Enterprise Line-of-Business, APJ at Alvarion Technologies
    Jul 2009 - May 2011 · 1 yr 11 mos

    Built and grew Alvarion's APJ Channel business from scratch to a 12% YOY growth. Built a high-performing team of 6 across 17 countries in APJ. Led, established and drove the Enterprise Line of Business across Asia Pacific and Japan through building and leading the Channel business from scratch. This involves building the business strategy, channel program formulation, partner recruitment, enablement and development of partners, strategizing and executing marketing initiatives, building brand awareness and developing/managing the channel business. Double hatted as Channel Marketing Director for APJ. Functioned as Country GM, Japan.