Irene Alcalá

Communication Specialist

Brussels, Brussels Region, Belgium

About

🇪🇸🌍 Profesional de la comunicación con experiencia en comunicación corporativa (interna y externa) y marketing digital, actualmente en Toyota Motor Europe (Bruselas). A lo largo de mi carrera he desarrollado una fuerte base en content strategy, storytelling y engagement de audiencias, traduciendo temas complejos en mensajes claros, relevantes y de alto impacto. Trabajo en entornos internacionales, combinando visión estratégica, creatividad y foco en resultados para mejorar la experiencia de las audiencias y el impacto de la comunicación. Me motiva conectar personas y marcas a través de narrativas que aporten valor. Actualmente, busco seguir evolucionando hacia roles de comunicación de producto o marketing, donde pueda aplicar mi experiencia en contenido, estrategia y storytelling para dar vida a mensajes de marca y producto. ———————————————————————— 🇬🇧🇺🇸🌍 Communication professional with experience in corporate (internal and external) communications and digital marketing, currently working at Toyota Motor Europe Headquarters in Brussels. I specialise in content strategy, storytelling and audience engagement, translating complex business and product-related topics into clear, impactful narratives. I bring a strong mix of strategic thinking, creativity and digital mindset to enhance communication effectiveness and audience experience across channels. I am particularly interested in growing into Product or Marketing Communication roles, where I can leverage my experience in content, messaging and storytelling to bring brands and products to life.

Experience

  • Toyota Motor Europe (3 yrs 1 mo)
    • Internal Corporate Communications Specialist & Corporate Intranet manager
      Jan 2024 - Present · 2 yrs 6 mos

      - Lead content strategy and editorial planning for TME’s internal communication platforms across multiple divisions, delivering clear and engaging storytelling at European level . - Translate complex corporate and business topics into accessible, high-impact content, improving audience engagement and content performance. - Apply an audience-centric and campaign-driven approach to content creation, collaborating with cross-functional stakeholders to align messaging and strengthen communication impact. - Contribute to the delivery of strategic events (business briefings, knowledge-sharing sessions), supporting content development and audience engagement. - Produce multimedia content, including video recordings and green screen studio productions, to enhance storytelling across channels. - Drive continuous improvement by defining content governance frameworks and exploring automation and AI solutions to improve efficiency, accessibility and user experienceautomation and AI solutions to enhance efficiency and accessibility.

    • Product Communications (Cross Divisional)
      Jul 2025 - Nov 2025 · 5 mos

      Contributed to product communication and PR content development for bZ4X, supporting storytelling and messaging aligned with brand and audience expectations. Gained exposure to product positioning, messaging and cross-functional collaboration (PR, branding, marketing).

    • External Corporate Communications
      Jun 2023 - Jan 2024 · 8 mos

      Created and managed editorial content for the corporate news platform, translating complex business topics into clear and engaging stories for a European audience, while supporting the development of press materials such as Press Releases and Q&As, gaining exposure to media-oriented communication and messaging Contributed to the rollout and management of the European Corporate Visual Identity, ensuring consistency in brand expression across channels, and coordinated the European PR editorial calendar to support content planning, timing and alignment across communication activities. Additionally, managed the corporate website accessibility project at European level, improving user experience and ensuring inclusive digital communication standards, while collaborating with cross-functional teams including PR, branding and digital.

  • Paintshop Quality Inspection at Toyota Motor Manufacturing UK
    Mar 2025 - Mar 2025 · 1 mo

    Worked in paint quality inspection line as part of Toyota’s Line training Graduate Program apprenticeship in TMMUK for 5 weeks. Observed the full manufacturing process and understood first hand Toyota’s Production System while being an active part of the production line.

  • Translator at Freelance
    Apr 2021 - Jun 2023 · 2 yrs 3 mos

    -Traducción especializada gastronómica (ES>EN) -Traduccion especializada de email marketing (ES>EN) -Labores de traducción(EN>ES y ES>EN) y redacción de contenido

  • Search Engine Optimization & Social media at Prismalia
    Oct 2022 - Apr 2023 · 7 mos

    🇪🇸🌍 Desarrollé e implementé estrategias de comunicación digital en distintos proyectos, combinando SEO, creación de contenido y conocimiento de audiencias para mejorar la visibilidad y el engagement Gestioné calendarios editoriales alineando las estrategias de SEO y redes sociales con los objetivos de negocio y las necesidades de la audiencia Analicé el comportamiento de las audiencias y el rendimiento del contenido, traduciendo insights en acciones de optimización Creé y adapté contenidos para diferentes canales (redes sociales, paid media y e-mail marketing), asegurando la coherencia del mensaje Localicé contenidos para distintos mercados y audiencias, y utilicé benchmarking y tendencias digitales para mejorar la eficacia y el alcance 🇬🇧🌍 Developed and executed digital communication strategies across multiple projects, combining SEO, content creation and audience insights to enhance visibility and engagement Managed editorial calendars, aligning SEO and social media strategies with business objectives and audience needs Analysed audience behaviour and content performance, translating insights into optimisation actions Created and adapted content across channels (social media, paid media and email marketing), ensuring consistent and effective messaging Localised content for different markets and leveraged industry trends and benchmarking to improve content effectiveness and reach

  • Profesor de ayuda al aprendizaje e inglés at Tusclasesparticulares
    Nov 2019 - Jan 2023 · 3 yrs 3 mos

    Profesora de apoyo dando clases de inglés, lengua, matemáticas y otras asignaturas a estudiantes de primaria y secundaria.