Irene Vega Casasola

Digital Music Content Manager en Amazon Music (ex-Spotify)

Madrid, Community of Madrid, Spain

About

Creative Ninja who loves music.

Experience

  • Digital Music Content Manager at Amazon
    May 2021 - Present · 5 yrs 3 mos

  • Spotify (4 yrs 6 mos)
    • Podcast Partner Manager
      Sep 2019 - Apr 2021 · 1 yr 8 mos

    • Artist & Label Marketing
      Nov 2016 - Sep 2019 · 2 yrs 11 mos

      - Manage day to day commercial relationships with artists & label partners. - Identify and execute opportunities to drive growth for both our platform and our partners core business - Manage the week to week execution of our commercial business with artists & label partners - Maintain an active dialogue with our partners around our product evolution, strategic objectives, new growth opportunities, and a bilateral objective to grow our platform for the benefit of the broader Creator community. - Facilitate and communicate across internal stakeholders and externally to artists & label partners to maximize the performance of our key partnerships.

  • Rakuten TV (Barcelona y alrededores, España)
    • Product Manager
      Jan 2016 - Nov 2016 · 11 mos

      - Create plan of activity focusing on discounted offers - Liaise with Design team for consistency in marketing assets for multi-territory promotions - Monitor the mix of promotional revenues within the overall country TVOD revenue performance - Ensure that on-platform activity is aligned with CRM and other marketing activities on all devices - Work closely with regional Content Managers to discuss areas of improvement - Discuss with regional Content Managers which promotions to be managed centrally / locally - Ensure that on-platform marketing commitment are delivered regarding promotional activity - Use content to affirm the company’s position as a European alternative to dominant US competitors - Monitor competitor services on smart TVs across Europe and share insights / learnings / ideas

    • Content Programming Manager - France
      Jul 2014 - Jan 2016 · 1 yr 7 mos

      - Execute the defined strategy regarding content programming across all device platforms that are available in the country. - Internal procedures to select the movies in Wuaki in coordination with Operations and Legal departments. - Contact with Distributors for availabilities and licences purposes. - Monitor local market trends / competitors and update the company on local news - Use of Business Intelligence Tool for various programming tasks, including updating the relevant internal analytical reports. - Input into Content Marketing team to report on performance of titles as well as recommending new content to promote. - Maintain ongoing new release schedule to be communicated internally to relevant departments.

  • Content Programming at Mediaset
    Apr 2013 - Jul 2014 · 1 yr 4 mos

    - Publishing contents and supervising the metadata for each content in Mitele platform. - Programming and scheduling the live events in the platform. - Content curator for Mitele's blog. - Content Marketing on Social Media.

  • Account Executive at Dos Setenta Social Media Marketing
    Dec 2012 - Mar 2013 · 4 mos

    - Community Manager - Graphic Designer - Content Curator