United Kingdom
You’ve arrived at someone who takes your brand seriously. 😊 Hi, I’m Irene! 👋🏻 I’m a Brand Strategist, Marketing Specialist, and Project Manager with 12+ years of experience helping brands grow with clarity, creativity, and global execution. As a Co‑Founder of Creativity & Identity, but also during my collaboration with multiple agencies, I’ve led successful marketing and branding projects across industries, turning followers and potential clients into loyal customers, and ideas into impactful brands! I’m a native speaker of Greek and Albanian, fluent in English, with degrees in Economics and Business Administration, and certifications in marketing, negotiation, and business English. My work style? Driven by ethics, deadlines, and genuine collaboration. I don’t just deliver, I partner. You’ll find in me someone committed to trust, results, and excellence. I adapt fast, communicate clearly, and enjoy solving problems. Your goals become my goals. If you’re launching a new brand, upgrading your strategy, or scaling your marketing systems, let’s talk! I’m ready to bring your vision to life... 💼✨ I’m open to remote and freelance opportunities in: • Project Management • Social Media Management • Copywriting & Content Creation • Marketing Strategy & Brand Development • Business Consulting & Planning • Any role where my skills add value! (Not sure if I’m the right fit? Message me, I’m happy to share my CV.) With a strong track record of international collaboration, I bring clarity, creativity, and strategic thinking to every project. Open to full-time, freelance, or contract-based roles. [email protected]
Brand strategist & Marketing Manager, Brand positioning & development.
As the Social Media Marketing Specialist at Fire Fitness Bendigo, I am responsible for the end-to-end digital presence and growth strategy of the brand across social platforms. Key Responsibilities: 1. Develop and execute the social media marketing strategy aligned with business goals (brand awareness, leads, memberships, promotions). 2. Plan, create, and manage high-performing content (Reels, carousels, static posts, captions, hashtags) tailored to the fitness audience. 3. Manage paid social advertising campaigns (Meta Ads), including targeting, budgeting, creatives, A/B testing, and performance optimisation. 4. Oversee content calendars, campaign timelines, and promotional launches. 5. Analyse performance metrics (reach, engagement, conversions) and translate insights into actionable improvements. 6. Ensure consistent brand voice, visual identity, and messaging across all channels. 7. Collaborate closely with the business owner/team to align marketing efforts with in-gym offers, challenges, and community initiatives. 8. Improve community engagement through comments, DMs, reviews, and audience interaction strategies. 9. Identify growth opportunities, trends, and content formats relevant to the local fitness market. Impact: 1. Strengthened brand visibility and authority in the local market 2. Improved engagement and audience connection 3. Performance-driven ad campaigns focused on real business results