Marousi, Attiki, Greece
Communication and Brand Consultant | Growth Strategist with 30 Years in Advertising and Communication at the helm of top Ad. Agencies: CEO of WUNDERMAN and co-CEO at SPOT THOMPSON TOTAL COMMUNICATION GROUP, GENERAL MANAGER and VP BOD at J. WALTER THOMPSON ATHENS, Irene (Rena) is an experienced C-Level Executive with proven track record in communication and business consulting. She has consistently crafted success stories and compelling narratives and growth strategies that propel brands to success. Driving top-ranking positions and recognized for orchestrating growth and leading Agency to achieve remarkable results. She is currently VP member of the BOD of QnR , a leading Greek Technology Group of six companies, listed in ATHEX Group. Irene has been named by Ad Age Women to Watch 2020. She served as President/Chair of ERMIS AWARDS 2021 and Chair of EFFIE AWARDS HELLAS in 2012. Member of BOD of Institute of Communication Greece. Active member of NGOs, pro-bono working for a number of ESG initiatives. Interviews/Articles: CAMPAIGN UK February 18, 2016 "IS THERE AN ITHAKA FOR GREECE? http://www.campaignlive.co.uk/article/global-viewpoint-greece/1383730: ADVERTISING GR http://www.advertising.gr/advertising-2/creativity/i-e.nikolopoulou-sto-campaign_94168_94168/ She has consistently participated in key discussions and thought leadership panels. She has participated in the panel “Prosperity Through Diversity” discussing corporate responsibility and human rights at the International Conference organized by the Greek Government, under the auspices of the Greek Chairmanship of the Council of Europe. Partnered with diverse clients to devise impactful communication and growth strategies. Achieved remarkable results through tailored solutions, consistently delivering success stories that enhanced brand presence and profitability for leading clients in Retail, Banking, Corporate and Government etc. Major clients AB VASSILOPOULOS/DELHAIZE-AHOLD Group, ATHENS INTERNATIONAL AIRPORT, GROWTHFUND-National Fund of Greece, UNILEVER-ELAIS, ZAGORI MINERAL WATER, GREEN COLA, MEDIA MARKT, DELTA Dairy Co.,CHIPITA INT’L, ATHENIAN BREWERY/HEINEKEN, KRAFT/MONDELEZ, BAYER, JOHNSON&JOHNSON etc
Led strategic initiatives that fueled growth, catapulting the company to unparalleled success. Instrumental in driving top-ranking positions and profitability. Spearheaded dynamic teams to execute transformative strategies.