Hong Kong SAR
Communications professional with regional experience, in-house and agency background. Proven abilities in marketing communications, media & analyst relations, customer marketing and internal communications.
Driving MongoDB’s regional brand narrative across APAC by integrating media relations, thought leadership, and customer storytelling with executive and employee advocacy to accelerate market awareness and growth.
Built the communications programme across the APAC region. Developed strategies and plan, executed initiatives to scale brand awareness through thought leadership, executive communications and customer storytelling.
Developed effective marketing and communications campaigns and materials to support presales and sales team’s interaction with potential customers. Generated awareness of company profile through public relations, advertising and industry award. Managed the team and mainly leveraged internal resources for execution.
Led Asia Pacific internal and external communications for the Materials Group. Partnered with regional sales leaders, marketing and HR teams to develop and deliver comprehensive communications programs. Fostered a culture of innovation by new initiatives.
Raised awareness of Oracle’s brand and solutions of all business lines in Hong Kong and Taiwan markets through media relations, proactively partnering with cross-functions teams.