San Francisco, California, United States
- Initiate BI reporting using Looker and Business Diagnostics to report on key metrics and translate data into actionable insights on acquisition, churn, conversion rate, email engagement and loyalty campaigns - Proactively roll out innovative executive dashboards, including 200 out-of-the-box reports and COVID dashboard that boosted engagement by 35% - Build data structures as LookML developer to configure Looker explores and foundation - Demonstrate expertise in data modeling as lead LookML Code Reviewer - Own and create all internal training documentation related to Looker and conduct a 10-hour training program for onboarding clients - Create compelling, concise and easy to follow dashboards summarizing actionable insights - Guide clients through their digital transformation using marketing technology, providing data-enabled personalization and effective digital campaigns to maximize customer value across all channels - As the expert in analytics and reporting, provide strategic services and business intelligence to costumers regarding marketing strategy, targeting and insights on customer base and purchase activity - Work with customer technical leads, executives and partners of over 80% of company’s client base as a trusted advisor to inform their decisions and optimize marketing strategies - Present results and provide recommendations to identify and solve problems or increase marketing ROI - Analyze complex datasets using SQL to extract information from large datasets
• Initiate BI reporting using Looker and Business Diagnostics to report on key metrics and translate data into actionable insights on acquisition, churn, conversion rate, email engagement, loyalty campaigns and product performance • Leverage machine learning models for targeting, returning 125% lift in conversion rate and email engagement • Derive insights on key metrics with complex analyses and provide strategic recommendations • Work cross-functionally to improve customer engagement and cross train internal teams • Perform complex analysis on customer behavior using SQL and provide technical support to customers • Publish blog posts and case studies on real use cases to convey how clients are benefitting from the product
• Initiated sales performance analysis for a bioelectronic medicine company client and collaborated with teams to build performance metrics of sales after the commercial launch of their lead product. • Developed BI dashboards for clients, helped initiate new BI reporting and analytics • Consolidated data from multiple sources, performed data mining and accelerated data integration & management
• Assess and monitor potential adverse impacts of exchange rate fluctuations on capital ratios and net profits of the foreign currency investments or activity that the Bank holds on a permanent basis • Work directly with senior management and management team to analyze and optimize FX sensitivity of Capital ratio and global alignment of Garanti with BBVA group regarding risk metrics and Capital • Conducted the crucial analysis for seven alternative solution strategies to raise Garanti Romania’s Capital Adequacy Ratio above regulatory required level • Developed funding and placement strategies to maintain the bank’s liquidity at optimum levels • Managed loan and deposit pricing of the banks, executing repo, deposits, swap transactions in the interbank market and managing funding from the Central Bank for liquidity management
• Performed competitive analyses, created presentations, press releases, and other communication materials for earnings releases • Monitored developments in equity market, especially for banking stocks • Managed Investor relations website with Transparency International • Key contributor in winning the Turkish Corporate Transparency Award by TI with the Investor Relations website and iPad application