Istanbul, Türkiye
• Developed new brand strategy for new channels and managed sponsorship communication. • Analyzed market share and monthly category activities. • Planned digital marketing strategies and analyzed campaigns using META Ads Manager. • Maintained new packaging design and logo processes.
• Planned monthly digital marketing and growth strategies, focusing on customer journeys and CRM integration. • Managed the Kuzeyden brand strategy, combining e-commerce and FMCG skills to drive brand growth. • Analyzed market trends and competitors' activities to create impactful campaigns. • Collaborated with the Customer Insights Team to analyze customer insights and optimize marketing strategies.
• Planned CRM campaigns using Salesforce Pardot to enhance customer engagement and drive sales. • Optimized SEO and managed budgets for digital campaigns on BSI Turkey accounts, boosting online presence. • Collaborated with international teams to develop live chat and remote-control channels, increasing website traffic and digital sales.
• Coordinated with regional teams to support congress preparation process, budget planning, and content creation for omnichannel projects. • Executed creation and approval processes for promotional and non-promotional contents. • Assisted the team with daily reporting and played an active role in quarterly projects.