İrem At

Marketing Strategist | Content & Brand Strategy | Cross-Cultural Communication

Greater Eskisehir

About

I'm a marketing strategist with a background in cross-cultural communication, consumer research, and brand positioning. Completing my MBA at Anadolu University, I developed a full go-to-market strategy for a functional beverage brand in Turkey, covering competitive analysis, consumer personas, pricing, and influencer strategy. I've lived and worked across Turkey, Poland, and Lithuania, which shapes how I think about audiences, cultural nuance, and what makes a message land differently depending on who's reading it. Building expertise at the intersection of content strategy and AI-assisted marketing.

Experience

  • Social Media Content Expert Intern at CICO Marketing and Services
    Sep 2025 - Present · 10 mos

    -Create engaging, high-quality content for various social media platforms (Instagram, Facebook, LinkedIn, Twitter) for assigned client accounts and CICO. -Develop creative concepts, graphics, videos, and written content that align with client brand guidelines and marketing objectives, -Research trending topics, hashtags, and industry-specific content ideas to keep client accounts current and engaging, -Collaborate with the design team to produce visually appealing posts, stories, and promotional materials, -Schedule and publish content using social media management tools -Monitor social media trends and competitor activities to identify opportunities for client growth, -Engage with followers by responding to comments, messages, and mentions in a timely and professional manner, -Track and analyze content performance metrics to optimize future posts and campaigns, -Assist in developing content calendars and social media strategies for new and existing clients, -Support the main marketing team on broader digital marketing initiatives as needed, -Participate in client onboarding meetings to understand brand voice, target audience, and content preferences, -Stay updated with platform algorithm changes and best practices to maximize content reach and engagement.

  • Adli Yeminli Tercüman at Eskişehir Adliyesi
    Jan 2025 - Present · 1 yr 6 mos

  • Chief Experience Officer at English Language and Literature
    Dec 2024 - May 2025 · 6 mos

  • English Second Language Teacher at GoStudent
    Mar 2024 - Sep 2024 · 7 mos

    -Giving private lessons. -All ages. -Teaching according to the wants, goals, and needs of the learners.

  • English Second Language Teacher at Superprof
    Aug 2022 - Sep 2024 · 2 yrs 2 mos

    -Giving private lessons, online or face-to-face. -All ages. -Teaching English from the beginning with songs, pictures, games, creating dialogues, and talking about anything. -Preparing the lesson plans according to the wants and needs of the learners.