Istanbul, Istanbul, Türkiye
*Coordination of global marketing budget planning process, with internal stakeholders (Finance, international marketing teams) *Providing global marketing budget management guidelines, by monitoring and analyzing financial data *Management of online workshops with international marketing and finance teams *Tracking regional communication plans, analyzing content utilization, and alignment with global strategies *Dashboard design with IT for marketing performance tracking
*Managed online events with top management team, international marketing teams, and external stakeholders *Designed and launched a training program, by working with external stakeholders *Written content by searching marketing trends, developments, and innovations *Conducted surveys with internal stakeholders. Analyzed and presented outcomes, with improvement suggestions
*Improved renewal of a website, via data organization and feature recommendations *Evaluated acquisition of an application and potential vendors; through market research, competitor benchmark, and searching integration methods with external agency
*Analyzed competitors, created content with external agencies for influencer and e-mail communication, prepared training materials *Improved e-Commerce website with; SEO focused content writing for product pages, new feature reccomendations according to competitor benchmark
*Tutored for students who were in need of academic assistance
*Helped students and their parents during registration period to the university