İrem Akbaba

Marketing Specialist at Kofana Digital| SaaS | AI | Salesforce

Istanbul, Türkiye

About

Experience

  • Marketing Specialist at Kofana Digital
    Nov 2024 - Present · 1 yr 9 mos

    -Develop and implement local online and offline marketing strategies for Salesforce products and Kofana Digital. -Create advertising materials and work with the software team to develop landing pages. -Produce SEO-friendly blog content on technology, artificial intelligence, and current trends to increase brand awareness and organic traffic. -Work closely with sales and business development teams to support conversion rates with marketing materials and sales funnel content. -Analyze all marketing activities across channels and continuously improve strategies. -Design and continuously optimize Google Ads, LinkedIn Ads, and Meta campaigns to maximize ROI. -Prepare LinkedIn content and ad visuals, and analyze campaign performance to achieve effective results. -Manage the planning and execution of sponsorship agreements for both local audience-focused events and international events. -Plan, coordinate, and report on end-to-end marketing activities aimed at customer acquisition and loyalty.

  • Sales and Marketing Managment Trainee at Brown-Forman
    Jul 2023 - Nov 2024 · 1 yr 5 mos

    -Making sales in on-trade/modern channel/traditional channel while I was in the distributor sales team. -Supporting the field sales operation. -To ensure that commercial marketing strategies align with sales targets and revenue goals, and to build relationships between Field Sales and Marketing Teams by working closely with the sales team. - Preparing and presenting daily sales tracking reports. -Managing the event planning process within brand marketing. -Briefing and communicating with agencies such as design, social media and purchasing. - Analizing Nielsen and compatitive reports. - Planning media campaign processes. -Preparing and presenting market research and competitor analysis reports. -Managing and implementing the Geovision project within commercial marketing. -To manage the design and production phases of POSMs by highlighting our brand visuality.

  • International Sales and Marketing Intern at ANADOLU ISUZU
    Jul 2022 - Jan 2023 · 7 mos

    Completed a project under the International Sales and Marketing Department as part of Anadolu Isuzu’s Talent Pick-Up Program. Participated in comprehensive networking and professional development trainings designed to cultivate future talent in global sales and marketing.

  • Tubitak Research Intern at TÜBİTAK MARMARA ARAŞTIRMA MERKEZİ
    Mar 2022 - Aug 2022 · 6 mos

    Contributed to a TÜBİTAK-funded research project focused on developing sustainable, drug-releasing biopolymer materials for the treatment of diabetic retinopathy. Gained hands-on experience in applied research and interdisciplinary collaboration in the field of medical materials.

  • Production Intern at İğrek Makina & Döküm Sanayi
    Jul 2021 - Sep 2021 · 3 mos

    Worked in the Production and R&D departments, assisting with material testing and gaining insight into casting technologies and manufacturing processes. Developed a foundational understanding of industrial production workflows.