İpek Kaman

About

Senior Data Analyst with 6 years of experience in data analytics and business intelligence. Experienced in marketing analytics and customer segmentation, applying data-driven strategies to optimize marketing performance and spend, ensuring sustainable growth.

Experience

• Trendyol Group (Full-time · 3 yrs 1 mo)
  • Senior Data Analyst
    Jan 2025 - Present · 1 yr 7 mos

    Growth - Marketing Analytics

  • Data Analyst
    Jul 2023 - Jan 2025 · 1 yr 7 mos

• Getir (Full-time · 1 yr 9 mos)
  • Data Analyst II
    Mar 2023 - Jul 2023 · 5 mos

  • Data Analyst I
    Nov 2021 - Mar 2023 · 1 yr 5 mos

• Jr. Data and Business Analyst at CicekSepeti.com / Lolaflora.com
  Sep 2020 - Oct 2021 · 1 yr 2 mos

  • Acting as a bridge between Data Scientists/Machine Learning Engineers and business teams by translating business needs/requirements into data science-related subjects. • Continuous scope prioritization with stakeholders, ensuring that all requirements support the delivery of business value and meet the needs of stakeholders. • Detecting problems on a continuous basis, anticipating potential problems, and offering appropriate solutions. Projects: • Unify Products • Data Quality Improvement • Fraud Detection • Branch Rating & Buybox • Price Comparison & Dynamic Pricing • Personalized Recommendations • In-site Advertisement

• Digital Transformation and Industry 4.0 Intern at Akcansa
  Mar 2020 - Aug 2020 · 6 mos

  • Data manipulation and data wrangling/munging with Python's libraries, NumPy and Pandas

• Project Student at BSH Turkey
  Jul 2019 - Feb 2020 · 8 mos