Istanbul, Türkiye
Senior Data Analyst with 5 years of experience in data analytics and business intelligence. Experienced in marketing analytics and customer segmentation, applying data-driven strategies to optimize marketing performance and spend, ensuring sustainable growth.
Growth - Marketing Analytics
• Acting as a bridge between Data Scientists/Machine Learning Engineers and business teams by translating business needs/requirements into data science-related subjects. • Continuous scope prioritization with stakeholders, ensuring that all requirements support the delivery of business value and meet the needs of stakeholders. • Detecting problems on a continuous basis, anticipating potential problems, and offering appropriate solutions. Projects: • Unify Products • Data Quality Improvement • Fraud Detection • Branch Rating & Buybox • Price Comparison & Dynamic Pricing • Personalized Recommendations • In-site Advertisement
• Data manipulation and data wrangling/munging with Python's libraries, NumPy and Pandas