Istanbul, Istanbul, Türkiye
I’m a strategic leader at the intersection of customer, marketing, and growth, focused on turning human understanding into competitive advantage. With a background in research and industry experience across automotive and on-demand delivery, I lead Market and Customer Insights, Customer Experience. My scope covers the full customer intelligence loop: from market intelligence and behavioral insights to real-time feedback and social media complaint management. I focus on making insights useful—embedding them into decision-making, shaping marketing and brand strategy, and helping teams prioritize what truly matters. By connecting data with context, I aim to bring clarity to complexity and support better, faster decisions and unlock growth opportunities. I believe the strongest brands are built not just on what they say, but on what they consistently deliver. My role is to make that connection real, measurable, and scalable.
Leads end-to-end customer insight, analytics and customer experience strategy, covering research, segmentation, CX and real-time customer feedback systems. Designs and implements segmented and personalized customer experience strategies based on behavioral data, lifecycle stages and customer value. Owns the development of a holistic customer intelligence ecosystem, integrating research, CRM signals, digital behavior and voice-of-customer data. Leads social media complaint management and social listening function, transforming unstructured feedback into actionable insight and systemic CX improvements. Identifies key drivers of satisfaction, churn and loyalty, translating them into experience design and retention strategies. Partners with Marketing, Product, Growth and Commerical teams to shape customer journeys, targeting strategies and value propositions. Embeds consumer centricity into organizational decision-making, influencing senior leadership and cross-functional teams. Leads and develops a high-performing team, balancing analytical depth with strategic thinking and business impact. Champions modern insight methodologies and digital tools to accelerate proximity to customers and real-time decision making.
Leads a team responsible for gathering and analyzing consumer behavior, market trends, and brand performance to drive the strategic development of Getir's marketing and branding initiatives. Shapes the overall marketing strategy by providing actionable insights that inform campaign development, customer segmentation, positioning, brand growth, and product marketing Acts as a bridge between data analysis and strategic decision-making, ensuring that marketing efforts resonate with target audiences and strengthen brand’s presence. Leads the development of marketing and branding insights that support the long-term vision and goals of Getir's marketing strategy for all verticals. Partners closely with the marketing, product, and creative teams to ensure data insights are driving impactful, brand-aligned campaigns. Oversees brand health tracking, positioning analysis, and consumer perceptions to ensure Getir is staying ahead of competitors and maintaining strong market relevance. Drives consumer research initiatives (qualitative and quantitative), ensuring a deep understanding of target audiences, their behaviors, motivations, and pain points. Leverages insights from customer data, surveys, focus groups, and other sources to inform segmentation strategies and brand positioning. Partners with the branding and creative teams to develop data-driven recommendations for brand evolution, positioning, and messaging. Works closely with the marketing and analytics teams to evaluate ROI, customer engagement, brand lift, and conversion rates for campaigns. Regularly reports on KPIs, trends, and performance metrics to key stakeholders, including C level leadership. Acts as a thought leader in the organization, advocating for customer-centric decision-making and fostering a data-driven culture.
Builds, develops, and leads customer insight activity & strategy that will drive exceptional customer experiences and fuel business growth. Translates insights into high-impact marketing strategies that optimize campaigns, improve product positioning, and drive customer engagement Directs strategies and orchestration of analytics and insights to ensure customer satisfaction & retention, Ensures that the customer insight team collaborates with all other customer related functions to consistently deliver great end-to-end customer experience across all stages, channels, and touchpoints in the customer journey Provides relevant insights to Customer Experience & Business teams to ensure customer and business metrics are improving Helps developing customer journey maps and touchpoints to identify opportunities to improve customer satisfaction, loyalty, and retention Defines effective strategies to collect customer feedback across the customer lifecycle journey Links key customer insight metrics to business performance metrics to understand correlations between customer satisfaction and other key business KPIs Participates and contributes to company strategic initiatives, brand strategy development, and the creation of new products or services, all through the customer lens. Provides guidance on creation and ongoing maintenance of Customer Insight & Experience reports and dashboards to ensure that customer voice is represented and advocated within the organization, and any threats towards customer retention, experience, or recurring revenue are escalated Inspires and promotes a customer-centric attitude across the organization by providing insights and spreading knowledge that drive accountability and engagement across the organization Builds strong relationships with the agencies, partners and internal stakeholders
Responsible from managing all types of market research projects for Fiat, Alfa Romeo, Jeep, Ferrari & Maserati brands alongside with managing the research projects of all other functions of Tofaş ie; Sales, After Sales & Spare Parts, Corporate Communications, Customer Experience, Finance & Leasing etc. Works cross functionally in order to understand the different business needs of business units, offers research designs, executes research projects and deliver results & actionable insights. Manages Customer Satisfaction Index Surveys to track the customer satisfaction in all touchpoints ie; Dealer, Service, Call Center, Road Assistance, Digital Channels. Manages all Ad-Hoc Projects varies from Advertisement Testing - Pre / Post Tests, Brand Awareness & Positioning, Product Positioning, Brand Health & Brand Image, Customer Experience, Automotive Clinics, Product Tests, Pricing Studies, Website Measurement etc.
IPSOS MSU - Market Strategy & Understanding Managing a research team alongside with research projects conducted for companies operating in different industries (Non-fmcg: Consumer Durables, Automative, Transportation, Construction, Jewellery etc. Fmcg: Personal Care, Make Up, Cosmetics etc. ) Major projects: Brand Awareness & Brand Positioning, Usage&Attitude Studies, Market Understanding, Conjoint, Clinic, Market Share, Segmentation etc.. Receiving client briefs and preparing research proposals to address client business issues Managing the team to deliver useful research with insights and recommendations Designing research models and questionnaires Preparing reports with valuable insights to be presented to the clients Collaborating with the client’s marketing and research teams Providing clients with action recommendations to improve brand positioning, strategy.
IPSOS MQ - Industry & Services Research Department Managing research projects conducted for companies operating in different industries (Non-fmcg: consumer durables, automative, transportation, construction, jewellery etc) Major projects: U&A, Market Understanding, Conjoint, Clinic Receiving client briefs and preparing research proposals to address client business issues Designing research models and questionnaires Following up the fieldwork and data processing operations Preparing reports with valuable insights to be presented to the clients Collaborating with the client’s marketing and research teams Providing clients with action recommendations to improve brand positioning, strategy.
IPSOS MQ - Industry & Services Research Department Managing research projects conducted for companies operating in different industries (Non-fmcg: consumer durables, automative, transportation, construction, jewellery etc) Major projects: U&A, Market Understanding, Conjoint, Clinic Receiving client briefs and preparing research proposals to address client business issues Designing research models and questionnaires Following up the fieldwork and data processing operations Preparing reports with valuable insights to be presented to the clients Collaborating with the client’s marketing and research teams Providing clients with action recommendations to improve brand positioning, strategy.
Finding and preparing sectoral and economical news for the weekly and monthly bulletin Translating news from Turkish to English