Zurich, Zurich, Switzerland
Media professional with 15 years of experience across Europe and Latin America, excelling in portfolio management, content strategy and partnership development. An entrepreneurial and detail-oriented team-player, passionate about delivering high-end state-of-the-art entertainment and sport products and services to customers.
Lead the TV content portfolio with full P&L responsibility, delivering strategy, scale, and innovation across linear, apps, VOD, SVOD and metadata. • Oversee licensing and monetization across over 500 TV channels, apps, and on-demand services. • Develop and execute product and marketing strategies to boost reach, engagement, and NPS. • Negotiate and manage complex multi-year rights deals with local and international providers. • Direct and manage projects across product, legal, engineering, GTM and Customer Care. • Delivered high-impact launches including new set-top-box platform and streaming integrations.
UPC acquired and rebranded to Sunrise. Details in role above.
Managed the entire entertainment and sports portfolio, including over 300 linear channels, VOD, partnerships, licensing, and product management and marketing. • Launched the MySports ice hockey offering and led go-to-market coordination. • Delivered next-gen set-top box rollout, ensuring timeline, quality, and stakeholder alignment. • Negotiated content agreements and developed portfolio strategy.
Managed business development, partnerships, content, and production for the motorsport channel Garage TV, while also launching a second channel, Slow Channel. • Doubled national reach to 85%+, grew audience fivefold, upgraded to HD and smart TV platforms. • Executive Producer of original content; led cross-functional teams in Spain and Argentina. • Managed multi-phase production budgets and negotiated media rights.
Full time MBA studies.
• Supported business development and client relations across thematic TV channels and post-production services, dubbing and subtitling. • Produced original programming for the group’s own TV networks, from concept through delivery.
Coordinator on Ánima Buenos Aires, a five-time award-winning animated feature — overseeing the full creative and delivery pipeline across composition, animation, VFX, and post-production. The film was awarded at major festivals including Annecy, HAFF, Havana, Montréal (MIAFF), and Córdoba (ANIMA).